CASE STUDIES EXAM WITH 100%
GUARANTEE PASS
defining tthe tproblem t- tcorrect tanswers-important- tto tclarify tnature tof tbusiness
tissues t=important tstep. teven tcan task tquestions
after tdefine tthe tproble t- tcorrect tanswers-need tlogical tanswer t- tcan tbreak tproblem
tinto tsmaller tpieces t, tcould talso tconduct ta tSWOT tanalysis tof tthe tfirm, tthen tstate
thypotheiss tand tpotential tsolutions, tthen tchoose tframework tto tstructure tyour
thypotheses, tthen tstate tassumptions, tat tend tsummarize tframework tand tanalyses
tyou tutilized.
importance tof tpose tand tflexibility t- tcorrect tanswers-confidence tin tyour tanswer,
thandle tself twhen tmake ta tmistake, tas tsituations tchange tand tnew tinformation
tbecomes tavailable, tare tyou table tto tadapt?
articulation twiht tcommunication, tdisplay tenergy tand tdrive
examples: tThe tclient, ta tleading tmanufacturer tof
prefabricated tkitchen tfurnishings, thas
,been tsteadily tlosing tmarket tshare tover
the tlast ttwo tyears.
• tThe tsenior texecutive tteam twould tlike
you tto thelp tthem tunderstand twhy tand
what tthey tcan tdo tto timprove ttheir
market tstanding.
what tshould tyou task? t- tcorrect tanswers-Has tthe tsize tof tthe tmarket tchanged tin
the tlast ttwo tyears?
• tHas tthe tcompetitive tstructure tof tthe
industry tchanged? tMergers tand
Acquisitions? tNew tEntrants?
• tAre tthere tany tnew tproducts tor tnew
technologies tthat tare tgaining
market tshare?
• tHow tare twe tcurrently tpositioned t(low
cost, thigh tquality, tetc t)? tWhat tis tour
competitive tadvantage?
parade tof tfacts tcase texample: t
Client tis ta tleading tfood tcompany tthat
wants tto tdevelop ta tfresh tprepared
meal tbusiness
• tTrend tamong tconsumers tis ttoward
fresher tfood twith tno tartificial
preservatives tor tcoloring
• tConsumers tare tcurrently tpurchasing
$5 t0 tbillion tof tfrozen tmeals—trendis
toward tmore tupscale tproducts
• tA tfresh tmeal tplate tcombining ta
protein, tvegetable tand tstarch tis
delicately tarranged tin ta tsealed tplastic
dome tpackage
• tNitrogen tgas tflushing tis tused tto
extend tshelf tlife
• tProduct tis tcurrently tin tlimited
consumer ttest tat t$5 t50 tto t$850
per tmeal
• tShelf tlife tof tproduct tis t14 tdays—
product twill tspoil tin t21 tdayspotentially
causing tfood tpoisoning
• tClient twants tto tknow tif tthey tcan tmake
money tin tthis tbusiness
• tClient twants tto tknow tif tthe tmarket
is tbig—how twill tthey tkeep
competition tout
• tClient twants ta tconsultant tto tassistin
, building tbusiness tcase t- tcorrect tanswers-Key tProblem: tProfitability tof tBusiness
and tSize tof tMarket
• tProblem tUnderstanding:
• tAsk tabout tconsumer ttest tWhat
prices tare tconsumers tresponding
to? tAre tthere tany titems tspoiling ton
the tshelf?
• tWhat tis tthe tcompetitive tstructure
of tthis tmarket tcurrently?
• tWhat tare tthe tcomponents tofthe
company's tcost tstructure?
• tStructure tAnalysis:
• tWhat tis tthe tbreak-even tpoint tfor
the tfirm?
1 tDetermine tGross tMargin tper tUnit
2 tDetermine tfixed tcosts
3 tDivide tto tfind tbreak-even
• tEstimate tthe tsize tof tthe tmarket(a
case twithin ta tcase)
• tDetermine tthe tmarket tshare tthey
will tneed tto tbreak-even
• tDevelop tRecommendations:
• tDiscuss tthe tcompetitive tstructure
of tthe tmarket tCan tthe tfirm
realistically tachieve tthe tbreak-even
market tshare?
rare tbut t: tEstimate tthe ttotal tnumber tof tdry
cleaners tin tPhiladelphia t- tcorrect tanswers-Assume tthere tare ttwo tmillion tpeople
in tPhiladelphia
• tEstimate tthe tsize tof tmarket tby
segmenting tthe tpopulation
• tAssume tthe tpopulation tconsists tof
25% tadult tmen, t25% tadult twomen,
and t50% tchildren
• tAssume tchildren thave tno tdry
cleaning tand tonly t25% tof tadults tuse
dry tcleaning
• tEstimate tthe taverage tnumber
of t"units" tof tclothing teach tman
and twoman tbrings tweekly tto tthe
cleaners tFor tthis tcase, tassume tthat
3 tshirts/ tblouses tand t1 tsuit tare
brought tto tthe tcleaners teach tweek
• tThus tthe ttotal tsize tof tthe tmarket
(per tweek) tis tone tmillion tunits tof
GUARANTEE PASS
defining tthe tproblem t- tcorrect tanswers-important- tto tclarify tnature tof tbusiness
tissues t=important tstep. teven tcan task tquestions
after tdefine tthe tproble t- tcorrect tanswers-need tlogical tanswer t- tcan tbreak tproblem
tinto tsmaller tpieces t, tcould talso tconduct ta tSWOT tanalysis tof tthe tfirm, tthen tstate
thypotheiss tand tpotential tsolutions, tthen tchoose tframework tto tstructure tyour
thypotheses, tthen tstate tassumptions, tat tend tsummarize tframework tand tanalyses
tyou tutilized.
importance tof tpose tand tflexibility t- tcorrect tanswers-confidence tin tyour tanswer,
thandle tself twhen tmake ta tmistake, tas tsituations tchange tand tnew tinformation
tbecomes tavailable, tare tyou table tto tadapt?
articulation twiht tcommunication, tdisplay tenergy tand tdrive
examples: tThe tclient, ta tleading tmanufacturer tof
prefabricated tkitchen tfurnishings, thas
,been tsteadily tlosing tmarket tshare tover
the tlast ttwo tyears.
• tThe tsenior texecutive tteam twould tlike
you tto thelp tthem tunderstand twhy tand
what tthey tcan tdo tto timprove ttheir
market tstanding.
what tshould tyou task? t- tcorrect tanswers-Has tthe tsize tof tthe tmarket tchanged tin
the tlast ttwo tyears?
• tHas tthe tcompetitive tstructure tof tthe
industry tchanged? tMergers tand
Acquisitions? tNew tEntrants?
• tAre tthere tany tnew tproducts tor tnew
technologies tthat tare tgaining
market tshare?
• tHow tare twe tcurrently tpositioned t(low
cost, thigh tquality, tetc t)? tWhat tis tour
competitive tadvantage?
parade tof tfacts tcase texample: t
Client tis ta tleading tfood tcompany tthat
wants tto tdevelop ta tfresh tprepared
meal tbusiness
• tTrend tamong tconsumers tis ttoward
fresher tfood twith tno tartificial
preservatives tor tcoloring
• tConsumers tare tcurrently tpurchasing
$5 t0 tbillion tof tfrozen tmeals—trendis
toward tmore tupscale tproducts
• tA tfresh tmeal tplate tcombining ta
protein, tvegetable tand tstarch tis
delicately tarranged tin ta tsealed tplastic
dome tpackage
• tNitrogen tgas tflushing tis tused tto
extend tshelf tlife
• tProduct tis tcurrently tin tlimited
consumer ttest tat t$5 t50 tto t$850
per tmeal
• tShelf tlife tof tproduct tis t14 tdays—
product twill tspoil tin t21 tdayspotentially
causing tfood tpoisoning
• tClient twants tto tknow tif tthey tcan tmake
money tin tthis tbusiness
• tClient twants tto tknow tif tthe tmarket
is tbig—how twill tthey tkeep
competition tout
• tClient twants ta tconsultant tto tassistin
, building tbusiness tcase t- tcorrect tanswers-Key tProblem: tProfitability tof tBusiness
and tSize tof tMarket
• tProblem tUnderstanding:
• tAsk tabout tconsumer ttest tWhat
prices tare tconsumers tresponding
to? tAre tthere tany titems tspoiling ton
the tshelf?
• tWhat tis tthe tcompetitive tstructure
of tthis tmarket tcurrently?
• tWhat tare tthe tcomponents tofthe
company's tcost tstructure?
• tStructure tAnalysis:
• tWhat tis tthe tbreak-even tpoint tfor
the tfirm?
1 tDetermine tGross tMargin tper tUnit
2 tDetermine tfixed tcosts
3 tDivide tto tfind tbreak-even
• tEstimate tthe tsize tof tthe tmarket(a
case twithin ta tcase)
• tDetermine tthe tmarket tshare tthey
will tneed tto tbreak-even
• tDevelop tRecommendations:
• tDiscuss tthe tcompetitive tstructure
of tthe tmarket tCan tthe tfirm
realistically tachieve tthe tbreak-even
market tshare?
rare tbut t: tEstimate tthe ttotal tnumber tof tdry
cleaners tin tPhiladelphia t- tcorrect tanswers-Assume tthere tare ttwo tmillion tpeople
in tPhiladelphia
• tEstimate tthe tsize tof tmarket tby
segmenting tthe tpopulation
• tAssume tthe tpopulation tconsists tof
25% tadult tmen, t25% tadult twomen,
and t50% tchildren
• tAssume tchildren thave tno tdry
cleaning tand tonly t25% tof tadults tuse
dry tcleaning
• tEstimate tthe taverage tnumber
of t"units" tof tclothing teach tman
and twoman tbrings tweekly tto tthe
cleaners tFor tthis tcase, tassume tthat
3 tshirts/ tblouses tand t1 tsuit tare
brought tto tthe tcleaners teach tweek
• tThus tthe ttotal tsize tof tthe tmarket
(per tweek) tis tone tmillion tunits tof
