HTM 4453 - Revenue Management AHLA
Certification Practice Exam
Revenue management is a set of revenue maximization strategies and tactics that -
Question and answerscan be used to improve the profitability of certain businesses.
When the American Airlines CEO developed yield management, what type of
information was crucial to its success? - Question and answersforecasting
Which of the following statements about hotel revenue management is FALSE? -
Question and answersRevenue management is new, as are all of the strategies that are
employed to maximize profit.
Which of the following is NOT a criterion needed for an industry to unlock the full
potential of revenue management? - Question and answerslow fixed costs and high
variable costs
Total revenue management refers to: - Question and answersmanaging several
revenue streams at the same time.
To interpret measures of a hotel's performance, managers often compare those
measures with - Question and answers- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per
room, what will room revenue equal? - Question and answers$963,900
In January, the 200-room SnowBound Inn ran a skiers special that resulted in them
selling 5,735 rooms during the month. What was the occupancy percentage for the
month? - Question and answers92.5 %
How do an internal ADR and an external ADR differ? - Question and answersthe
external ADR uses gross room revenue, while internal ADR generally does not.
What is the measure of cost efficiency? - Question and answersGOPPAR
Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major
overhaul
- brand affiliation can help a hotel property connect with its customers
, - competitive sets can change with new ownership or changes in the environment -
Question and answersmost internet searches are orange with results based solely on
relevant search criteria
A given hotel's comp set should contain all other hotels - Question and answersthat
compete for the same guests
In a 1050-room competitive set, Hotel A has 300 rooms. Hotel B has 350 rooms, and
Hotel C has 400 rooms. During a recent 30-day period in which the entire competitive
set sold 25,400 rooms, Hotel sold 8,000 rooms. Which of the following statements is
indisputably TRUE? - Question and answersHotel A exceeded its fair share
Which of the following statements about market intelligence is FALSE?
- Revenue managers must analyze and interpret market intelligence.
- Each market intelligence provider generally has a competitive strength.
- An effective revenue manager usually purchases all available relevant market
intelligence.
- Market intelligence is available for both macro- and micro-market information. -
Question and answersan effective revenue manager usually purchases all available
relevant market intelligence
Measuring the effectiveness of a revenue management system is: - Question and
answersdifficult because the causes of measurable changes may not be clear
Which of the following contains a breakdown of all revenue and expenses reasonably
planned and expected for a particular period and is not likely to change unless
unforeseen events force a revision? - Question and answersbudget
Melissa called the High Demand Hotel on Wednesday to make a weekend reservation.
The reservation agent checked the computer and then politely told Melissa that the
hotel was sold out and they wouldn't be able to provide her with a room. What type of
guest would Melissa be classified as? - Question and answersdenial
A long-term forecast of demand is based on:
- the disposable income of feeder markets
- gross domestic product
- a given hotel's past performance
- every answer is correct - Question and answersevery answer is correct
After customers have met their basic financial requirements, any resining money is
considered: - Question and answersdiscretionary income
Pace of build refers to - Question and answersthe rate at which reservations are being
made for a future date
Certification Practice Exam
Revenue management is a set of revenue maximization strategies and tactics that -
Question and answerscan be used to improve the profitability of certain businesses.
When the American Airlines CEO developed yield management, what type of
information was crucial to its success? - Question and answersforecasting
Which of the following statements about hotel revenue management is FALSE? -
Question and answersRevenue management is new, as are all of the strategies that are
employed to maximize profit.
Which of the following is NOT a criterion needed for an industry to unlock the full
potential of revenue management? - Question and answerslow fixed costs and high
variable costs
Total revenue management refers to: - Question and answersmanaging several
revenue streams at the same time.
To interpret measures of a hotel's performance, managers often compare those
measures with - Question and answers- the budget for the period
- industry or sector averages
- historical figures from comparable earlier periods at the hotel
If a 300-room hotel achieves 70 percent occupancy for April at an ADR of $153 per
room, what will room revenue equal? - Question and answers$963,900
In January, the 200-room SnowBound Inn ran a skiers special that resulted in them
selling 5,735 rooms during the month. What was the occupancy percentage for the
month? - Question and answers92.5 %
How do an internal ADR and an external ADR differ? - Question and answersthe
external ADR uses gross room revenue, while internal ADR generally does not.
What is the measure of cost efficiency? - Question and answersGOPPAR
Which of the following statements is false?
- Most internet searches are organic with results based solely on relevant search criteria
- It is usually easier and cheaper to down-market a property than to conduct a major
overhaul
- brand affiliation can help a hotel property connect with its customers
, - competitive sets can change with new ownership or changes in the environment -
Question and answersmost internet searches are orange with results based solely on
relevant search criteria
A given hotel's comp set should contain all other hotels - Question and answersthat
compete for the same guests
In a 1050-room competitive set, Hotel A has 300 rooms. Hotel B has 350 rooms, and
Hotel C has 400 rooms. During a recent 30-day period in which the entire competitive
set sold 25,400 rooms, Hotel sold 8,000 rooms. Which of the following statements is
indisputably TRUE? - Question and answersHotel A exceeded its fair share
Which of the following statements about market intelligence is FALSE?
- Revenue managers must analyze and interpret market intelligence.
- Each market intelligence provider generally has a competitive strength.
- An effective revenue manager usually purchases all available relevant market
intelligence.
- Market intelligence is available for both macro- and micro-market information. -
Question and answersan effective revenue manager usually purchases all available
relevant market intelligence
Measuring the effectiveness of a revenue management system is: - Question and
answersdifficult because the causes of measurable changes may not be clear
Which of the following contains a breakdown of all revenue and expenses reasonably
planned and expected for a particular period and is not likely to change unless
unforeseen events force a revision? - Question and answersbudget
Melissa called the High Demand Hotel on Wednesday to make a weekend reservation.
The reservation agent checked the computer and then politely told Melissa that the
hotel was sold out and they wouldn't be able to provide her with a room. What type of
guest would Melissa be classified as? - Question and answersdenial
A long-term forecast of demand is based on:
- the disposable income of feeder markets
- gross domestic product
- a given hotel's past performance
- every answer is correct - Question and answersevery answer is correct
After customers have met their basic financial requirements, any resining money is
considered: - Question and answersdiscretionary income
Pace of build refers to - Question and answersthe rate at which reservations are being
made for a future date
