SOCIAL MEDIA CERTIFICATION (ADD)
EXAM | NEWEST ACTUAL EXAM
COMPREHENSIVE QUESTIONS AND
VERIFIED ANSWERS GRADED A+ | 100%
PASS | 2025 UPDATE!
If a company tracks data and behavior from its social media profiles and
uses that data to make better business decisions, what process is that
company using?
A. Digital marketing analytics
B. Social media analytics
C. Social ad tracking
D. Data extraction - ✔✔✔ Correct Answer > B. Social media analytics
A keyword is ________.
A. A word or phrase for which accompanying search results are
displayed when typed into a search engine
B. A snippet of text that tells a search engine what a social media
account is about
C. A piece of programming language that tells web browsers how to
display information
,D. The first word in a headline or caption of any content posted on
social media - ✔✔✔ Correct Answer > A. A word or phrase for which
accompanying search results are displayed when typed into a search
engine
If Sandy's Cafe wants to post six images in one Instagram ad in which
the images loop music plays automatically, what type of Instagram ad
should it use?
A. photo ad
B. carousel ad
C. slideshow ad
D. story ad - ✔✔✔ Correct Answer > C. slideshow ad
Which of the following best describes the difference between content
curation and content creation?
A. Content curation is the process of manually creating a piece of
content, while content creation is the process of gathering and
compiling other pieces of content.
B. Content curation and content creation are the same thing.
C. Content curation is the process of gathering and compiling pieces of
content, while content creation is the process of manually creating a
piece of content.
D. Content curation is the process of gathering research for a project,
while content creation is the process of completing a project. - ✔✔✔
Correct Answer > C. Content curation is the process of gathering and
, compiling pieces of content, while content creation is the process of
manually creating a piece of content.
True or False: Among age groups of internet users, the group of 13-17
year-olds is most likely to use Instagram.
A. true
B. false - ✔✔✔ Correct Answer > A. true
________ is the most popular photo-sharing social media application.
A. instagram
B. facebook
C. pinterest
D. snapchat - ✔✔✔ Correct Answer > A. instagram
True or False: Ollie, a skateboard retailer, shares a video on Facebook,
Instagram, and YouTube of its customers' craziest wipeouts. The video
performed significantly better than any other post it had ever shared.
Ollie's video is an example of unicorn content.
A. true
B. false - ✔✔✔ Correct Answer > A. true
True or False: A lookalike audience on Facebook is an audience that a
marketer chooses based on specific demographics.
A. true
EXAM | NEWEST ACTUAL EXAM
COMPREHENSIVE QUESTIONS AND
VERIFIED ANSWERS GRADED A+ | 100%
PASS | 2025 UPDATE!
If a company tracks data and behavior from its social media profiles and
uses that data to make better business decisions, what process is that
company using?
A. Digital marketing analytics
B. Social media analytics
C. Social ad tracking
D. Data extraction - ✔✔✔ Correct Answer > B. Social media analytics
A keyword is ________.
A. A word or phrase for which accompanying search results are
displayed when typed into a search engine
B. A snippet of text that tells a search engine what a social media
account is about
C. A piece of programming language that tells web browsers how to
display information
,D. The first word in a headline or caption of any content posted on
social media - ✔✔✔ Correct Answer > A. A word or phrase for which
accompanying search results are displayed when typed into a search
engine
If Sandy's Cafe wants to post six images in one Instagram ad in which
the images loop music plays automatically, what type of Instagram ad
should it use?
A. photo ad
B. carousel ad
C. slideshow ad
D. story ad - ✔✔✔ Correct Answer > C. slideshow ad
Which of the following best describes the difference between content
curation and content creation?
A. Content curation is the process of manually creating a piece of
content, while content creation is the process of gathering and
compiling other pieces of content.
B. Content curation and content creation are the same thing.
C. Content curation is the process of gathering and compiling pieces of
content, while content creation is the process of manually creating a
piece of content.
D. Content curation is the process of gathering research for a project,
while content creation is the process of completing a project. - ✔✔✔
Correct Answer > C. Content curation is the process of gathering and
, compiling pieces of content, while content creation is the process of
manually creating a piece of content.
True or False: Among age groups of internet users, the group of 13-17
year-olds is most likely to use Instagram.
A. true
B. false - ✔✔✔ Correct Answer > A. true
________ is the most popular photo-sharing social media application.
A. instagram
B. facebook
C. pinterest
D. snapchat - ✔✔✔ Correct Answer > A. instagram
True or False: Ollie, a skateboard retailer, shares a video on Facebook,
Instagram, and YouTube of its customers' craziest wipeouts. The video
performed significantly better than any other post it had ever shared.
Ollie's video is an example of unicorn content.
A. true
B. false - ✔✔✔ Correct Answer > A. true
True or False: A lookalike audience on Facebook is an audience that a
marketer chooses based on specific demographics.
A. true
