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GEB 3213 Exam 2 (Trammell) Questions and Answers 100% Solved | Graded A+

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GEB 3213 Exam 2 (Trammell) Questions and Answers 100% Solved | Graded A+ What are the 3 key steps to persuasive messages (what must you know)? - 1. Know the Product- benefits, key features, cost 2. Know the Audience- commonalties and the emotional vs logical appeal 3. Know the Desired Action What is the AIDA Format? - A- grab attention I- introduce and arouse interest D- create desire through evidence A- request action What some ways to Grab Attention? - 1. Provocative Question 2. Startling Fact 3. Striking Story 4. Powerful Quote by Expert/Famous person What are the 4 Self-Esteem Appeals? - 1. Praise past action 2. Use quantitative info 3. Show how much support is needed

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GEB 3213 Exam 2 (Trammell) Questions

and Answers 100% Solved | Graded A+


What are the 3 key steps to persuasive messages (what must you know)? -

✔✔1. Know the Product- benefits, key features, cost

2. Know the Audience- commonalties and the emotional vs logical appeal

3. Know the Desired Action

What is the AIDA Format? - ✔✔A- grab attention

I- introduce and arouse interest

D- create desire through evidence

A- request action

What some ways to Grab Attention? - ✔✔1. Provocative Question

2. Startling Fact

3. Striking Story

4. Powerful Quote by Expert/Famous person

What are the 4 Self-Esteem Appeals? - ✔✔1. Praise past action

2. Use quantitative info

3. Show how much support is needed

1
©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.

, 4. Give a compliment

What are the 3 other Emotional Appeals? - ✔✔1. Use Scarcity

2. Use Social Proof

3. Use Reciprocity

In the US what 3 rhetorical appeals found in sales letters? - ✔✔1.

Patriotism

2. Vanity

3. Nationalism

How does US and Canadian sales letters compare? - ✔✔Canada avoids

emotional language, where as US uses "dear friend" and "congratulations"

to create a friendly bond

In the US what is the common form for routine messages? - ✔✔Direct

Approach. Email is used for internal Messages

What is the format for internal vs external messages? - ✔✔Internal: memo

format

External: letter format

What are the 3 good letter writing standards in the US? - ✔✔1. Clear

Content

2. Proper Form


2
©JOSHCLAY 2024/2025. YEAR PUBLISHED 2024.

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