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Culture - ✔✔coherent, learned, shared view of a group of people about the
life's concerns that ranks what is important, furnishes attitudes about what
things are appropriate, and dictates behavior.
Key words for intercultural business communications - ✔✔attitudes,
behavior, values
Projected cognitive similarity - ✔✔assuming you know the perceptions,
judgements, attitudes, and values of another person because you believe
they are just like your own
Stereotypes - ✔✔mental representations of other peoples and cultures that
fit into specific "prejudged" behavior patterns
Are all stereotypes bad? - ✔✔No- they allow us to have some basic
understanding of another culture
But if we categorize too quickly, that gets bad
Prototype Point of View - ✔✔examine another person initially using some
things previously learned from "stereotyped" information but the prototype
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, approach allows flexibility, allows the viewer to leave the room for
differences in individuals
High Context culture definition - ✔✔rely on nonverbal and situational cues
as well as spoken or written words in communication. message "behind
what is spoken"
High context culture details - ✔✔-indirect approach
-aware of minor details
-setting
-rank of individuals at the meeting
-nonverbal messages
-things that are NOT said
Low context cultures - ✔✔rely on the words spoken in a message to deliver
and understand communicated information
low context culture details - ✔✔-very direct
-getting to the point quickly
-ordinarily trust language to what it says
-say what they mean
-avoids hidden meaning
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