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Individualism - ✔✔giving priority to one's own goals over group goals and
defining one's identity in terms of personal attributes rather than group
identifications
Collectivism - ✔✔giving priority to the goals of one's group (often one's
extended family or work group) and defining one's identity accordingly
empathy - ✔✔the ability to understand and share the feelings of another
sympathy - ✔✔feel bad for someone (detached position)
Direct message - ✔✔present the main point of a message, well, directly.
Main purpose is to give receiver unvarnished information
Indirect Message - ✔✔Its main purpose is to deliver difficult or negative
news in such a way as to soften the blow.
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, Persuasive message - ✔✔Designed to make a reader want to take action
immediately; must contain
interesting and persuasive information
AIDA Format - ✔✔A - Grab the reader's ATTENTION
I - Introduce and arouse INTEREST in the product
D - Create DESIRE for the product through solid evidence
A - request ACTION
Indirect Message Format - ✔✔BEBAC
Buffer
Explaination
Bad news
Alternative
Closing
Improving Emotional Intelligence - ✔✔- Reducing negative emotions
- Reducing fear of rejection
- Reducing stress
- Being assertive and expressing difficult emotion
- bouncing back from adversity
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