,DOWNLOAD THE Test Bank for Essentials of Marketing Marketing Strategy
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
Chapter 02 Marketing Strategy Planning Answer Key
k k k k k k
True k/ kFalse kQuestions
1. Planning, kimplementation, kand kcontrol kare kbasic kjobs kof kall kmanagers.
Answer: kTRUE
Feedback: kIn kthe kmarketing kmanagement kprocess, kplanning, kimplementation, kand kcontrol
kare kbasic kjobs kof kall kmarketing kmanagers.
AACSB: kAnalytical kThinking
k AACSB: kReflective kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
2. Controlling kthe kmarketing kplan kis kthe kfirst kstep kof kthe kmarketing kmanagement kprocess.
Answer: kFALSE
Feedback: kControlling kmarketing kplans kis kthe kfinal kstep kof kthe kmarketing kmanagement
kprocess. kIt kinvolves kmeasuring kresults kand kevaluating kprogress kof kplans kafter kthey khave
kbeen kdevised kand kimplemented.
AACSB: kReflective kThinking
k Blooms: kUnderstand
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
2-1
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Essentials of Marketing Marketing Strategy
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
3. The kthree kbasic kjobs kin kthe kmarketing kmanagement kprocess kare kplanning,
kimplementation, kand kcontrol.
Answer: kTRUE
Feedback: kThe kmarketing kmanagement kprocess kis kthe kprocess kof k(1) kplanning kmarketing
kactivities, k(2) kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
AACSB: kAnalytical kThinking
k AACSB: kReflective kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
4. The kmarketing kmanagement kprocess kconsists kof k(1) kplanning kmarketing kactivities, k(2)
kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
Answer: kTRUE
Feedback: kThe kmarketing kmanagement kprocess kis kthe kprocess kof k(1) kplanning kmarketing
kactivities, k(2) kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
AACSB: kAnalytical kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
5. Strategic kplanning kis ka ktop kmanagement kjob kthat kincludes kplanning konly kfor kmarketing.
Answer: kFALSE
Feedback: kStrategic kplanning kincludes kplanning knot konly kfor kmarketing kbut kalso kfor
kproduction, kfinance, khuman kresources, kand kother kareas.
2-2
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Essentials of Marketing Marketing Strategy
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
AACSB: k Analytical k Thinking
2-3
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
Chapter 02 Marketing Strategy Planning Answer Key
k k k k k k
True k/ kFalse kQuestions
1. Planning, kimplementation, kand kcontrol kare kbasic kjobs kof kall kmanagers.
Answer: kTRUE
Feedback: kIn kthe kmarketing kmanagement kprocess, kplanning, kimplementation, kand kcontrol
kare kbasic kjobs kof kall kmarketing kmanagers.
AACSB: kAnalytical kThinking
k AACSB: kReflective kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
2. Controlling kthe kmarketing kplan kis kthe kfirst kstep kof kthe kmarketing kmanagement kprocess.
Answer: kFALSE
Feedback: kControlling kmarketing kplans kis kthe kfinal kstep kof kthe kmarketing kmanagement
kprocess. kIt kinvolves kmeasuring kresults kand kevaluating kprogress kof kplans kafter kthey khave
kbeen kdevised kand kimplemented.
AACSB: kReflective kThinking
k Blooms: kUnderstand
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
2-1
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
,DOWNLOAD THE Test Bank for Essentials of Marketing Marketing Strategy
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
3. The kthree kbasic kjobs kin kthe kmarketing kmanagement kprocess kare kplanning,
kimplementation, kand kcontrol.
Answer: kTRUE
Feedback: kThe kmarketing kmanagement kprocess kis kthe kprocess kof k(1) kplanning kmarketing
kactivities, k(2) kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
AACSB: kAnalytical kThinking
k AACSB: kReflective kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
4. The kmarketing kmanagement kprocess kconsists kof k(1) kplanning kmarketing kactivities, k(2)
kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
Answer: kTRUE
Feedback: kThe kmarketing kmanagement kprocess kis kthe kprocess kof k(1) kplanning kmarketing
kactivities, k(2) kdirecting kthe kimplementation kof kthe kplans, kand k(3) kcontrolling kthese kplans.
AACSB: kAnalytical kThinking
k Blooms: kRemember
k Learning kObjective: k2-1
k Level kof kDifficulty: k1
k Easy
Topic: k The k Management k Job k in k Marketing
5. Strategic kplanning kis ka ktop kmanagement kjob kthat kincludes kplanning konly kfor kmarketing.
Answer: kFALSE
Feedback: kStrategic kplanning kincludes kplanning knot konly kfor kmarketing kbut kalso kfor
kproduction, kfinance, khuman kresources, kand kother kareas.
2-2
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
, DOWNLOAD THE Test Bank for Essentials of Marketing Marketing Strategy
k k k k k k k k k
Planning Approach 15th Edition Perreault
k k k k k
AACSB: k Analytical k Thinking
2-3
Copyright k© k2017 kMcGraw-Hill kEducation. kAll krights kreserved. kNo kreproduction kor kdistribution kwithout kthe kprior
kwritten kconsent kof k McGraw-Hill kEducation.
mynursytest.store
