FAML 430 Unit 3- Data and Decisions-
Exam Study Guide Questions and
Answers
What are the characteristics of data that is credible and useful to making wise business decisions? -
Answer-o The data is original: it comes from the primary source.
o Comprehensive: The data source should provide enough information to get the big picture as well as
any appropriate context.
o Current: ideally not more than a few years old.
o Reliable: Legitimate, unbiased, relevant.
What signals that a data source is credible? - Answer-o Who wrote the article?
o Does the author have credentials?
o Is the webpage affiliated with a credible organization?
o When was the website last updated?
o What is the purpose of the organization that is hosting the website?
, · What signals that news or a data source might be fake, bias, or polarizing in its presentation? - Answer-
o Fake or controversial news is often polarizing and divisive. It is aimed at damaging the reputation, of a
person or entity or raising money through advertising revenue. The truth of the content is less important
than the number of shares or likes it receives. The information may be presented in a way that is "left"
leaning or "right" leaning.
· What are some trusted and reliable sources of data in social science? - Answer-o Government
agencies, industry white papers, and academic publications.
· According to our reading, "How to Find Accurate and Compelling Data," what are four things we could
look for on a website to determine if it is an appropriate source and data being shared is reliable? -
Answer-o The author: is the author credible? Do they have credentials?
o Is the website affiliated with a credible organization?
o When was the website last updated?
o Why is the organization hosting the website? Are there any biases there?
o Does the author provide a bibliography?
· What are the characteristics of a good infographic? - Answer-o Data Density: A good infographic is
filled with lots of reliable and interesting data that is presented in a compressed or dense way. It isn't
complex or overwhelming, but the data is presented in a highly organized manner that keeps it clear and
simple.
o Parsimony: To be parsimonious is to be thrifty, tight, or constrained. An infographic should never use
more words than necessary to convey an idea.
o Branding: The graphics, colors, fonts, and design you use should be consistent with your marketing
and branding plan.
o Clear organization: An infographic, like a story, should flow smoothly from one section to the next.
o Creativity
o Descriptive labeling: Short and descriptive titles, subheadings, and labels that powerfully introduce the
content and point the direction.
o Cited data Sources.
o Professional appeal: It should look professional and be free of spelling or grammatical errors.
Exam Study Guide Questions and
Answers
What are the characteristics of data that is credible and useful to making wise business decisions? -
Answer-o The data is original: it comes from the primary source.
o Comprehensive: The data source should provide enough information to get the big picture as well as
any appropriate context.
o Current: ideally not more than a few years old.
o Reliable: Legitimate, unbiased, relevant.
What signals that a data source is credible? - Answer-o Who wrote the article?
o Does the author have credentials?
o Is the webpage affiliated with a credible organization?
o When was the website last updated?
o What is the purpose of the organization that is hosting the website?
, · What signals that news or a data source might be fake, bias, or polarizing in its presentation? - Answer-
o Fake or controversial news is often polarizing and divisive. It is aimed at damaging the reputation, of a
person or entity or raising money through advertising revenue. The truth of the content is less important
than the number of shares or likes it receives. The information may be presented in a way that is "left"
leaning or "right" leaning.
· What are some trusted and reliable sources of data in social science? - Answer-o Government
agencies, industry white papers, and academic publications.
· According to our reading, "How to Find Accurate and Compelling Data," what are four things we could
look for on a website to determine if it is an appropriate source and data being shared is reliable? -
Answer-o The author: is the author credible? Do they have credentials?
o Is the website affiliated with a credible organization?
o When was the website last updated?
o Why is the organization hosting the website? Are there any biases there?
o Does the author provide a bibliography?
· What are the characteristics of a good infographic? - Answer-o Data Density: A good infographic is
filled with lots of reliable and interesting data that is presented in a compressed or dense way. It isn't
complex or overwhelming, but the data is presented in a highly organized manner that keeps it clear and
simple.
o Parsimony: To be parsimonious is to be thrifty, tight, or constrained. An infographic should never use
more words than necessary to convey an idea.
o Branding: The graphics, colors, fonts, and design you use should be consistent with your marketing
and branding plan.
o Clear organization: An infographic, like a story, should flow smoothly from one section to the next.
o Creativity
o Descriptive labeling: Short and descriptive titles, subheadings, and labels that powerfully introduce the
content and point the direction.
o Cited data Sources.
o Professional appeal: It should look professional and be free of spelling or grammatical errors.
