Public Relations and Corporate Communications Weeks 6–12 Questions and Answers 2026/2027 | PR, Corporate Communication, Media Relations & Exam Review

Public Relations and
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Corporate
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Public Relations and Corporate
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Public Relations and
Public
Corporate
Relations
Communications
and
Public
Corporate
Relations
Weeks
Communications
and 6–12
Corporate
Questions
Weeks
Communications
6–12
and Answers
Questions
Weeks
Latest
6–12
and2026_2027
Answers
Questions
Latest
Version.pdf
and2026_2027
Answers Latest
Version.pdf
2026_2027 Version.pdf

,Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf


Terms in this set (73)



Eponymous branding A brand named after a particular person or group.


Descriptive branding A brand name that describes what the product or service is.


Acronymic branding A name formed from the initial components of a longer name.




Suggestive branding A name highlighting attributes/benefits, often by gluing words or adding
letters.


Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf

,Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf




Associative branding A brand name designed to reflect imagery and meaning.


Abstract branding A name with no intrinsic meaning, relying on the power of phonetics.


Main elements of CVI Corporate name, logo, colour palette, font type, corporate slogan, and
symbols.


CVI Carriers Stationery, printed matter, advertisements, websites, vehicles, buildings,
and corporate clothing.


Corporate Identity Mix components Organisational behaviour, Communication, and Symbolism (CVI).


CVI Reputation Dimensions Visibility, Distinctiveness, Authenticity, Consistency, and Transparency.


Functions of CVI Symbolises the org, provides visibility, expresses structure, and enhances
employee identification.


Six clusters of dynamic variables Organisation goals, strategy, structure, culture, technology, and people.



Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf

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Branding as Management of Meaning Portraying branding as an exercise in managing and leading social
interpretations.


Strategic Branding Platform types Single all-embracing entity, Endorsed, or Branded identity.


Organisational Identity Shared beliefs about the central, enduring, and distinctive characteristics
of an organisation.


Corporate Branding Tool Kit Gaps Gaps between Vision and Culture, Culture and Image, or Vision and
Image.




Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf Public Relations and Corporate Communications_ Weeks 6-12.pdf