Test Bank For Consumer Behaviour: Buying, Having, and Being, Canadian 8th Edition (Solomon) | All chapters are included | LATEST

,Consumeru.Behaviour:u.Buying,u.Having,u.andu.Being,u.Cdn.u.8eu.(Solomo
n)uC
. hapteru.1u.u.Anu.Introductionu.tou.Consumeru.Behaviour




1) Inu.studyingu.consumersu.likeu.Gail,u.au.collegeu.student,u.marketersu.oftenu.findu.itu.usefulu.tou.learnu.th
eiru.interestsu.inu.musicu.oru.clothing,u.howu.theyu.spendu.theiru.leisureu.time,u.andu.evenu.theiru.attitudesu.ab
outu.socialu.issues,u.tou.beu.ableu.tou.categorizeu.consumersu.accordingu.tou.theiru.lifestyles.u.Thisu.sortu.ofu.
informationu.isu.called:
A) coreu.values.
B) psychographics.
C) configurations.
D) physiognomies.u.
Answer:u . B
Type:u.MC
Pageu.Ref:u.2u.
Skill:u . Application
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

2) Tina,u.au.supervisoru.ofu.displaysu.foru.Searsu.Canada,u.knowsu.thatu.attractiveu.displaysu.canu.gener
ateu.additionalu.salesu.ofu.particularu.items.u.Fromu.au.marketer'su.perspective,u.thisu.is:
A) au.purchaseu.issue.
B) au.postu.purchaseu.issue.
C) merchandisingu.complexity.
D) au.lossu.leader.
Answer:u . A
Type:u.MC
Pageu.Ref:u.3u.
Skill:u . Application
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

3) Johnu.isu.theu.viceu.presidentu.ofu.marketingu.foru.au.localu.touru.guideu.company.u.Heu.isu.concernedu.t
hatu.hisu.customersu.areu.notu.recommendingu.hisu.companyu.tou.theiru.friends.u.Foru.John,u.thisu.problemu
.isu.a:

A) purchaseu.issue.
B) demographicu.problem.
C) prepurchaseu.issue.
D) postu.purchaseu.issue
.u.Answer:u . D
Type:u.MC
Pageu.Ref:u.3u.
Skill:u . Application
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.




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c.

,4) Theu.expandedu.viewu.ofu.theu.exchangeu.thatu.includesu.theu.issuesu.thatu.influenceu.theu.consu
meru.before,u.during,u.andu.afteru.au.purchaseu.isu.called:
A) theu.value.
B) theu.strategicu.focus.
C) theu.pre-sellu.strategy.
D) theu.consumptionu.process
.u.Answer:u . D
Type:u.MC
Pageu.Ref:u.3u.
Skill:u . Concept
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

5) Gailu.decidesu.tou.takeu.au.breaku.fromu.studyingu.andu.goesu.onlineu.tou.checku.thingsu.out.u.Sheu.conne
ctsu.withu.oneu.ofu.theu.productu.discussionu.groupsu.thatu.sheu.participatesu.in.u.Thisu.isu.anu.exampleu.ofu.a:
A) lifestyleu.discussion.
B) brandu.competition.
C) consumptionu.community.
D) marketplaceu.competition.u.
Answer:u . C
Type:u.MC
Pageu.Ref:u.2u.
Skill:u . Application
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

6) Ifu.au.productu.succeedsu.inu.satisfyingu.needsu.andu.isu.purchasedu.overu.andu.overu.again,u.itu.mostu.lik
elyu.hasu.attained:
A) productu.separation.
B) brandu.loyalty.
C) lifestyleu.variation.
D) purchaseu.conception.
Answer:u . B
Type:u.MC
Pageu.Ref:u.2u.
Skill:u . Concept
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

7) Consumeru.behaviouru.asu.au.disciplineu.dealsu.mainlyu.withu.whatu.happensu.atu.theu.pointu.ofu.purcha
se.u.Answer:u . FALSE
Type:u.TF
Pageu.Ref:u.
3u.Skill:u . Concept
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.

8) Theu.expandedu.viewu.ofu.consumeru.behaviouru.recognizesu.thatu.theu.consumptionu.processu.includ
esu.issuesu.thatu.influenceu.consumersu.before,u.during,u.andu.afteru.au.purchaseu.isu.made.
Answer:u . TRUE
Type:u.TF
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c.

, Pageu.Ref:u.
3u.Skill:u . Concept
Objective:u . L1-01u.Consumeru.behaviouru.isu.au.process.




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c.