COMM 1000 Final Exam Auburn Chapter One

COMM 1000 Final Exam Auburn
Chapter One
public speaking - -when an individual speaks to a group of people, assuming
responsibility for speaking for a defined length of time

- audience centered - -acknowledging an audience's expectations and
situations before, during and after a speech
audience is equipped to hold speakers responsible for the accuracy of the
information that they present

- digital divide - -the gap between populations that have a high level of
access to and use of digital communications technology and populations that
have a low level of access and use

- rhetoric - -aristotle's term for public speaking; emphasized the importance
of adapting speeches to specific audiences and situations

- types of rhetoric - -logos, pathos, ethos, mythos

- logos - -appeals to logic based on facts and objective analysis

- pathos - -appeals to emotion, feelings

- ethos - -establishes credibility

- mythos - -focuses on values and beliefs embedded in cultural narratives or
stories

- ciecero and the five arts - -invention, arrangement, style, memory,
delivery

- invention - -focuses on what you have, or want, to say

- arrangement - -refers to how you organize your ides; the way ideas are
presented in a speech

- style - -involves the imagery you use to bring a speech's content to life;
the language or words used in a speech

- memory - -refers to using your knowledge and abilities as a communicator
to give an effective speech; using the ability to recall info to give an effective
speech