Chapter 5 The Self
1) The concept of self is:
A) uniform in almost all cultures.
B) a relatively new concept.
C) a perception of other people.
D) an idea that is untestable.
ANSWER: B
Type: MC Page Ref: 128
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
2) refers to the anxiety individuals feel when they fear they might behave in a way that
confirms a group stereotype.
A) Uncertainty avoidance
B) Stereotype threat
C) Confirmation anxiety
D) Self-concept threat
ANSWER: B
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
3) When Jennifer goes to the mechanic to get her car fixed, she feels anxious and apprehensive
that she will confirm the stereotype that women don't understand car engines. This demonstrates:
A) uncertainty avoidance.
B) stereotype threat.
C) confirmation anxiety.
D) self-concept threat.
ANSWER: B
Type: MC Page Ref: 129
1
Copyright © 2023 Pearson Canada Inc.
,Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
4) When Allan signs up for a sewing class, he feels anxious and apprehensive that he will
confirm the stereotype that men are not good at sewing. This demonstrates:
A) self-construal.
B) confirmation anxiety.
C) self-concept threat.
D) stereotype threat.
ANSWER: D
Type: MC Page Ref: 129
Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
2
Copyright © 2023 Pearson Canada Inc.
,5) James has a positive attitude toward himself. It could be said that he has a high:
A) behavioural anchor referent.
B) self-esteem.
C) ideal self.
D) self-monitoring system.
ANSWER: B
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
6) Attributes of self-concept can be described along several dimensions. If Rudi Gonzalez sees
himself as someone with a handsome face rather than a person who is intellectual, which of the
following self-concept dimensions is being exhibited here?
A) content
B) positivity
C) stability over time
D) negativity
ANSWER:
A
Type: MC Page Ref: 129
Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
7) Western culture tends to subscribe to an interpretation of the self, whereas non-
Western cultures tend to focus on an interpretation of the self.
A) independent; interdependent
B) interdependent; independent
C) external; internal
D) internal; external
ANSWER: A
Type: MC Page Ref: 128
Skill: Concept
3
Copyright © 2023 Pearson Canada Inc.
, Objective: L5-01 The self-concept strongly influences consumer behaviour.
8) One of the dimensions of self-concept looks at such elements of factional attractiveness versus
mental aptitude. This is reflective of the dimension.
A) stability over time
B) intensity
C) positivity or negativity
D) content
ANSWER:
D
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
4
Copyright © 2023 Pearson Canada Inc.
1) The concept of self is:
A) uniform in almost all cultures.
B) a relatively new concept.
C) a perception of other people.
D) an idea that is untestable.
ANSWER: B
Type: MC Page Ref: 128
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
2) refers to the anxiety individuals feel when they fear they might behave in a way that
confirms a group stereotype.
A) Uncertainty avoidance
B) Stereotype threat
C) Confirmation anxiety
D) Self-concept threat
ANSWER: B
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
3) When Jennifer goes to the mechanic to get her car fixed, she feels anxious and apprehensive
that she will confirm the stereotype that women don't understand car engines. This demonstrates:
A) uncertainty avoidance.
B) stereotype threat.
C) confirmation anxiety.
D) self-concept threat.
ANSWER: B
Type: MC Page Ref: 129
1
Copyright © 2023 Pearson Canada Inc.
,Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
4) When Allan signs up for a sewing class, he feels anxious and apprehensive that he will
confirm the stereotype that men are not good at sewing. This demonstrates:
A) self-construal.
B) confirmation anxiety.
C) self-concept threat.
D) stereotype threat.
ANSWER: D
Type: MC Page Ref: 129
Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
2
Copyright © 2023 Pearson Canada Inc.
,5) James has a positive attitude toward himself. It could be said that he has a high:
A) behavioural anchor referent.
B) self-esteem.
C) ideal self.
D) self-monitoring system.
ANSWER: B
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
6) Attributes of self-concept can be described along several dimensions. If Rudi Gonzalez sees
himself as someone with a handsome face rather than a person who is intellectual, which of the
following self-concept dimensions is being exhibited here?
A) content
B) positivity
C) stability over time
D) negativity
ANSWER:
A
Type: MC Page Ref: 129
Skill: Application
Objective: L5-01 The self-concept strongly influences consumer behaviour.
7) Western culture tends to subscribe to an interpretation of the self, whereas non-
Western cultures tend to focus on an interpretation of the self.
A) independent; interdependent
B) interdependent; independent
C) external; internal
D) internal; external
ANSWER: A
Type: MC Page Ref: 128
Skill: Concept
3
Copyright © 2023 Pearson Canada Inc.
, Objective: L5-01 The self-concept strongly influences consumer behaviour.
8) One of the dimensions of self-concept looks at such elements of factional attractiveness versus
mental aptitude. This is reflective of the dimension.
A) stability over time
B) intensity
C) positivity or negativity
D) content
ANSWER:
D
Type: MC Page Ref: 129
Skill: Concept
Objective: L5-01 The self-concept strongly influences consumer behaviour.
4
Copyright © 2023 Pearson Canada Inc.
