A Comprehensive Analysis on Employee Turnover and Its
Impact on Organisational Performance: A Case Study on
The Body Shop.
A Research Project Submitted in Partial Fulfilment of the
Requirements for the Award of the BA (Hons) Global Business
(Business Management) with Foundation Year.
Submitted By:Sarah mututuka
224028
Research Project Supervisor:
Date of Submission: 16th November 2024
1|Page
, Acknowledgement
I am grateful to everyone who explored their expertise and provide a comprehensive support
throughout the project of research. Firstly, I would like to explore my deepest appreciation to my
supervisor, Omoyeni Ajayi, for providing strategic direction, ongoing encouragement, and
insightful feedback, which ensured a significant contribution in the completion of the study.
I would like to explore my sincere gratitude to the staff and faculty at University of Suffolk for
allocating diverse required resources and providing effective support for the completion of the
project of research. I am grateful specifically to the management and workforce of The Body
Shop for participating actively in the primary research and providing valuable insights.
Lastly, I would like to explore acknowledgement to my friends and family for showcasing
patience, ensuring comprehensive support, and providing encouragement to enhance my morale
throughout the research project journey. This project of research would not be completed
successfully without your ongoing support and encouragement.
2|Page
, Abstract
The study carried out a comprehensive examination on the aspect of employee turnover at the
UK retailing organisation The Body Shop. The study is seeking to provide a comprehensive
understanding on diverse impacts which are driven by the aspect of employee turnover on the
performance of the retailing organisation The Body Shop. The primary focus of the study is to
provide valuable insights into employee turnover and its impacts so that global retailing
organisations like The Body Shop can be encouraged to provide high priority on the aspects and
productive retention strategies can be adopted to navigate the issue and optimise organisational
performance.
The methods of qualitative and secondary research are being applied in the way of carrying out
the study and assessing diverse impacts on the performance of the retailing organisation. The
qualitative research method putted a notable contribution so that non-numerical data on the
employee turnover can be assessed and valuable insights can be ensured on diverse factors which
are driving the high employee turnover issue at the retailing organisation The Body Shop. In
addition, the method of secondary research contributed so that diverse existed studies and
scholars on employee turnover and their impacts can be assessed in an organised way. Due to the
support of the secondary research evident, reliable, and authentic data obtained on employee
turnover and its impacts. Therefore, a comprehensive understanding is being promoted on the
way organisational team productivity, employee morale, employee performance, organisational
revenue, customer satisfaction, and organisational brand of The Body Shop are being negatively
impacted by employee turnover. Additionally, the secondary data helped to determine that the
job stress is being optimised, employee burnout is being fostered, and efficiency in the task of
the workers is being reduced for the influence of employee turnover. However, productive
actionable strategies are being offered by the research findings so that retention can be improved,
overall organisational performance can be enhanced, and sustainable growth can be supported
with the organisation in a productive way. Effective retention strategies, like employee
motivation, engagement, incentives, flexible working hours, career advancement opportunities,
and others are being recommended by the study to navigate the issue of The Body Shop and to
develop a productive and inclusive workforce.
3|Page
,Contents
Acknowledgement..........................................................................................................................2
Abstract...........................................................................................................................................3
Chapter One: Introduction...........................................................................................................8
1.1 Research Background............................................................................................................8
1.2 Rationale of the Study............................................................................................................9
1.3 Research Aims.......................................................................................................................9
1.4 Objectives of the Study..........................................................................................................9
1.5 Research Questions..............................................................................................................10
1.6 Brief Research Design.........................................................................................................10
1.7 Summary of the Introduction...............................................................................................10
Chapter Two: Literature Review...............................................................................................12
2.1 Introduction..........................................................................................................................12
2.2 Concept of Employee Turnover...........................................................................................12
2.3 Factors Contributing to Employee Turnover Issue at The Body Shop................................13
2.4 Employee Turnover Impacts on the Performance of The Body Shop.................................14
2.5 Current Retention Strategies of The Body Shop..................................................................15
2.6 Effective Retention Strategies to Reduce Turnover.............................................................16
2.7 Research Gap.......................................................................................................................16
2.8 Summary of the Literature...................................................................................................17
Chapter Three: Methodology.....................................................................................................18
3.1 Introduction..........................................................................................................................18
3.2 Philosophy............................................................................................................................18
3.3 Approach..............................................................................................................................19
4|Page
, 3.4 Method.................................................................................................................................19
3.5 Research Design...................................................................................................................19
3.6 Research Strategy.................................................................................................................20
3.7 Data Source and Collection.................................................................................................20
3.8 Data Analysis.......................................................................................................................20
3.9 Ethical Consideration...........................................................................................................21
3.10 Summary of the Methodology...........................................................................................21
Chapter Four: Case Study (Applied Context of The Body Shop)...........................................22
4.1 Introduction..........................................................................................................................22
4.2 Organisational Overview.....................................................................................................22
4.3 Problem Situation at The Body Shop...................................................................................24
4.4 Reasons Behind the Problem Situation................................................................................25
4.5 Impacts of the Problem Situation on The Body Shop..........................................................26
4.6 PESTEL Analysis on The Body Shop.................................................................................28
4.6.1 Political.........................................................................................................................28
4.6.2 Economic......................................................................................................................28
4.6.3 Social.............................................................................................................................29
4.6.4 Technological................................................................................................................29
4.6.5 Environmental...............................................................................................................30
4.6.6 Legal.............................................................................................................................30
4.7 TOWS Matrix......................................................................................................................30
4.7.1 Strengths and Opportunities..........................................................................................30
4.7.2 Strengths and Threats....................................................................................................30
4.7.3 Weaknesses and Opportunities.....................................................................................31
4.7.4 Weaknesses and Threats...............................................................................................31
5|Page
, 4.8 Summary..............................................................................................................................31
Chapter Five: Findings and Analysis.........................................................................................32
5.1 Introduction..........................................................................................................................32
5.2 Key Findings from the Secondary Research........................................................................32
5.2.1 Illustration of Top Reasons for the Turnover...............................................................33
5.2.2 Illustration of Financial Impact.....................................................................................34
5.2.3 Illustration of Productivity Impacts..............................................................................35
5.2.4 Illustration of the Effects of Productive Retention Strategies on Turnover Mitigation35
5.3 Interpretation of Key Findings.............................................................................................36
5.3.1 Factors Contributed to Employee Turnover.................................................................36
5.3.2 Diverse Employee Turnover Impacts on The Baby Shop............................................37
5.3.3 Effective Strategies for Retention Optimisation...........................................................37
5.4 Implications of Findings......................................................................................................37
5.5 Conclusion...........................................................................................................................38
Chapter Six: Conclusion and Recommendations.....................................................................39
6.1 Recommendations................................................................................................................39
6.2 Conclusion...........................................................................................................................39
6.3 Scope for Further Study.......................................................................................................41
6.4 Reflection.............................................................................................................................41
References.....................................................................................................................................43
6|Page
Impact on Organisational Performance: A Case Study on
The Body Shop.
A Research Project Submitted in Partial Fulfilment of the
Requirements for the Award of the BA (Hons) Global Business
(Business Management) with Foundation Year.
Submitted By:Sarah mututuka
224028
Research Project Supervisor:
Date of Submission: 16th November 2024
1|Page
, Acknowledgement
I am grateful to everyone who explored their expertise and provide a comprehensive support
throughout the project of research. Firstly, I would like to explore my deepest appreciation to my
supervisor, Omoyeni Ajayi, for providing strategic direction, ongoing encouragement, and
insightful feedback, which ensured a significant contribution in the completion of the study.
I would like to explore my sincere gratitude to the staff and faculty at University of Suffolk for
allocating diverse required resources and providing effective support for the completion of the
project of research. I am grateful specifically to the management and workforce of The Body
Shop for participating actively in the primary research and providing valuable insights.
Lastly, I would like to explore acknowledgement to my friends and family for showcasing
patience, ensuring comprehensive support, and providing encouragement to enhance my morale
throughout the research project journey. This project of research would not be completed
successfully without your ongoing support and encouragement.
2|Page
, Abstract
The study carried out a comprehensive examination on the aspect of employee turnover at the
UK retailing organisation The Body Shop. The study is seeking to provide a comprehensive
understanding on diverse impacts which are driven by the aspect of employee turnover on the
performance of the retailing organisation The Body Shop. The primary focus of the study is to
provide valuable insights into employee turnover and its impacts so that global retailing
organisations like The Body Shop can be encouraged to provide high priority on the aspects and
productive retention strategies can be adopted to navigate the issue and optimise organisational
performance.
The methods of qualitative and secondary research are being applied in the way of carrying out
the study and assessing diverse impacts on the performance of the retailing organisation. The
qualitative research method putted a notable contribution so that non-numerical data on the
employee turnover can be assessed and valuable insights can be ensured on diverse factors which
are driving the high employee turnover issue at the retailing organisation The Body Shop. In
addition, the method of secondary research contributed so that diverse existed studies and
scholars on employee turnover and their impacts can be assessed in an organised way. Due to the
support of the secondary research evident, reliable, and authentic data obtained on employee
turnover and its impacts. Therefore, a comprehensive understanding is being promoted on the
way organisational team productivity, employee morale, employee performance, organisational
revenue, customer satisfaction, and organisational brand of The Body Shop are being negatively
impacted by employee turnover. Additionally, the secondary data helped to determine that the
job stress is being optimised, employee burnout is being fostered, and efficiency in the task of
the workers is being reduced for the influence of employee turnover. However, productive
actionable strategies are being offered by the research findings so that retention can be improved,
overall organisational performance can be enhanced, and sustainable growth can be supported
with the organisation in a productive way. Effective retention strategies, like employee
motivation, engagement, incentives, flexible working hours, career advancement opportunities,
and others are being recommended by the study to navigate the issue of The Body Shop and to
develop a productive and inclusive workforce.
3|Page
,Contents
Acknowledgement..........................................................................................................................2
Abstract...........................................................................................................................................3
Chapter One: Introduction...........................................................................................................8
1.1 Research Background............................................................................................................8
1.2 Rationale of the Study............................................................................................................9
1.3 Research Aims.......................................................................................................................9
1.4 Objectives of the Study..........................................................................................................9
1.5 Research Questions..............................................................................................................10
1.6 Brief Research Design.........................................................................................................10
1.7 Summary of the Introduction...............................................................................................10
Chapter Two: Literature Review...............................................................................................12
2.1 Introduction..........................................................................................................................12
2.2 Concept of Employee Turnover...........................................................................................12
2.3 Factors Contributing to Employee Turnover Issue at The Body Shop................................13
2.4 Employee Turnover Impacts on the Performance of The Body Shop.................................14
2.5 Current Retention Strategies of The Body Shop..................................................................15
2.6 Effective Retention Strategies to Reduce Turnover.............................................................16
2.7 Research Gap.......................................................................................................................16
2.8 Summary of the Literature...................................................................................................17
Chapter Three: Methodology.....................................................................................................18
3.1 Introduction..........................................................................................................................18
3.2 Philosophy............................................................................................................................18
3.3 Approach..............................................................................................................................19
4|Page
, 3.4 Method.................................................................................................................................19
3.5 Research Design...................................................................................................................19
3.6 Research Strategy.................................................................................................................20
3.7 Data Source and Collection.................................................................................................20
3.8 Data Analysis.......................................................................................................................20
3.9 Ethical Consideration...........................................................................................................21
3.10 Summary of the Methodology...........................................................................................21
Chapter Four: Case Study (Applied Context of The Body Shop)...........................................22
4.1 Introduction..........................................................................................................................22
4.2 Organisational Overview.....................................................................................................22
4.3 Problem Situation at The Body Shop...................................................................................24
4.4 Reasons Behind the Problem Situation................................................................................25
4.5 Impacts of the Problem Situation on The Body Shop..........................................................26
4.6 PESTEL Analysis on The Body Shop.................................................................................28
4.6.1 Political.........................................................................................................................28
4.6.2 Economic......................................................................................................................28
4.6.3 Social.............................................................................................................................29
4.6.4 Technological................................................................................................................29
4.6.5 Environmental...............................................................................................................30
4.6.6 Legal.............................................................................................................................30
4.7 TOWS Matrix......................................................................................................................30
4.7.1 Strengths and Opportunities..........................................................................................30
4.7.2 Strengths and Threats....................................................................................................30
4.7.3 Weaknesses and Opportunities.....................................................................................31
4.7.4 Weaknesses and Threats...............................................................................................31
5|Page
, 4.8 Summary..............................................................................................................................31
Chapter Five: Findings and Analysis.........................................................................................32
5.1 Introduction..........................................................................................................................32
5.2 Key Findings from the Secondary Research........................................................................32
5.2.1 Illustration of Top Reasons for the Turnover...............................................................33
5.2.2 Illustration of Financial Impact.....................................................................................34
5.2.3 Illustration of Productivity Impacts..............................................................................35
5.2.4 Illustration of the Effects of Productive Retention Strategies on Turnover Mitigation35
5.3 Interpretation of Key Findings.............................................................................................36
5.3.1 Factors Contributed to Employee Turnover.................................................................36
5.3.2 Diverse Employee Turnover Impacts on The Baby Shop............................................37
5.3.3 Effective Strategies for Retention Optimisation...........................................................37
5.4 Implications of Findings......................................................................................................37
5.5 Conclusion...........................................................................................................................38
Chapter Six: Conclusion and Recommendations.....................................................................39
6.1 Recommendations................................................................................................................39
6.2 Conclusion...........................................................................................................................39
6.3 Scope for Further Study.......................................................................................................41
6.4 Reflection.............................................................................................................................41
References.....................................................................................................................................43
6|Page
