Online Media – Teen Vogue
Context
Print publication until 2017 due to decline
Initially fashion and beauty, now includes more politics/current affairs
Spin off from sister magazine Vogue targeting – ABC1 (16-29)
Institutional synergy hopes the target audience will ‘evolve’ into becoming readers of Vogue
Funded by publisher Conde Nast – global multimedia corporation
2003 – launched targeting teenage girls
2015 – declining sales, focused on digital content
2017 – became online only
2019 – Marie Curie become online, can’t compete against technology
Considers itself as a ‘woke brand’
- Raises awareness of issues concerning social justice
Covers racism, politics, gender identity
Online Growth
Digital director – Phillip Picardi
2016 – grew from 2.9M to 7.9M
2017 – surpassed 10M
Facebook – 6M likes
Twitter – 3.5M followers
Typography
- bold in some places, could challenge stereotypes because girls are becoming bolder in their
views
- however, the naturalness can connote that it is conforming to the stereotype of girls and
their interests
- medium size, could connote that they are trying to get the stories across in a bigger way
than they would with a smaller font
, Homepage
- shows trending, updated numerous times across the week to keep consumers updated
House style
- colours that are associated with girls, font being neutral which can conform to the female
stereotype
Images
- pink, colourful, of flowers, bags, perfume and makeup
Trending section
- mainly on women, or with their boyfriend
Layout
- different links, news and politics, fashion, entertainment, beauty, lifestyle, wellness and
homecoming
- a relatively minimal, restrained design to address the audience, reinforcing the seriousness
of some of the issues covered
- the colours of each link are associated with girls, appealing to them more
Beauty section
- mode of address is informal, acting like your friend with the slang
“TBQH” + “Insta-worthy”
Narrative
- through the stories they use
- some are educational and informative
some are used for own entertainment and interests, suggesting the website is diverse and provides
such a variety of stories that people can provide their own narrative
Social media links
Context
Print publication until 2017 due to decline
Initially fashion and beauty, now includes more politics/current affairs
Spin off from sister magazine Vogue targeting – ABC1 (16-29)
Institutional synergy hopes the target audience will ‘evolve’ into becoming readers of Vogue
Funded by publisher Conde Nast – global multimedia corporation
2003 – launched targeting teenage girls
2015 – declining sales, focused on digital content
2017 – became online only
2019 – Marie Curie become online, can’t compete against technology
Considers itself as a ‘woke brand’
- Raises awareness of issues concerning social justice
Covers racism, politics, gender identity
Online Growth
Digital director – Phillip Picardi
2016 – grew from 2.9M to 7.9M
2017 – surpassed 10M
Facebook – 6M likes
Twitter – 3.5M followers
Typography
- bold in some places, could challenge stereotypes because girls are becoming bolder in their
views
- however, the naturalness can connote that it is conforming to the stereotype of girls and
their interests
- medium size, could connote that they are trying to get the stories across in a bigger way
than they would with a smaller font
, Homepage
- shows trending, updated numerous times across the week to keep consumers updated
House style
- colours that are associated with girls, font being neutral which can conform to the female
stereotype
Images
- pink, colourful, of flowers, bags, perfume and makeup
Trending section
- mainly on women, or with their boyfriend
Layout
- different links, news and politics, fashion, entertainment, beauty, lifestyle, wellness and
homecoming
- a relatively minimal, restrained design to address the audience, reinforcing the seriousness
of some of the issues covered
- the colours of each link are associated with girls, appealing to them more
Beauty section
- mode of address is informal, acting like your friend with the slang
“TBQH” + “Insta-worthy”
Narrative
- through the stories they use
- some are educational and informative
some are used for own entertainment and interests, suggesting the website is diverse and provides
such a variety of stories that people can provide their own narrative
Social media links
