Strategy - Answers Action plan for outperforming its competitors and achieving superior profitability
Competitive Advantage - Answers Provides buyers with superior value compared to rival sellers or same
value at lower cost
Sustainable - Answers The strategy is sustainable if it persists despite the best efforts of competitors to
match or surpass this advantage
Deliberate strategy - Answers Proactive strategy elements that are both planned and realized as planned
Emergent strategy - Answers Reactive strategy elements that emerge as changing conditions warrant
Business model - Answers Logic for how it's strategy will create value for customers, while at the same
time generate revenues sufficient to cover costs and realize a profit
Winning Strategy - Answers The Fit Test: how well does the strategy fit the company's situation
(external, internal, dynamic)?
The Competitive Advantage Test: can the strategy help the company achieve a sustainable competitive
advantage?
The Performance Test: is the strategy producing good company performance? (Competitive strength
and market standing and profitability or financial strength)
Formula - Answers Good Strategy + Good Strategy Execution = Good Management
Chapter 2 - Answers
Strategic Vision - Answers Managements aspirations for the future and delineates the company's
strategic course and long-term direction
Mission Statement - Answers Decries present business and purpose
Core Values - Answers The beliefs, traits, and behavioral norms that company personnel are expected to
display in conducting the company's business and pursuing its strategic vision and mission
Setting Objectives - Answers They are quantifiable or measurable and contain a deadline for
achievement
Stretch Objectives: stretch an organization to perform at its full potential and deliver the best possible
results
Strategic intent - Answers When a company relentlessly pursues an ambitious strategic objective,
concentrating the full force of its resources and competitive actions on achieving the objective
, Objectives - Answers Financial Objectives: relate to the financial performance targets management has
established for the organization to achieve
Strategic Objectives: Relate to target outcomes that indicate a company is strengthening it's market
standing, competitive position, and future business prospects.
Balanced scorecard - Answers A widely used method for combining the use of a strategic and financial
objectives, talking there treatment, and giving management and more complete and balanced view of
how well an organization is performing.
Corporate strategy - Answers Strategy at the multi-business level, concerning how to improve company
performance or gain competitive advantage by managing a set of businesses simultaneously
Business strategy - Answers Strategy at the single business level, concerning how to improve the
performance or gain a competitive advantage in a particular line of business.
Functional area strategies - Answers Concerned the actions in the purchase of ploy to managing
particular functions within the business - like R&D, production, sales and marketing, customer service,
and finance.
Operating strategies - Answers Concern the relatively narrow strategic initiatives in a purchase for
managing key operating units and specific operating activities within strategic significance.
Strategic plan - Answers Lays out its future direction of business purpose, performance targets, and
strategy. A strategic vision + Objectives + strategy = a strategic plan.
Effective corporate governance - Answers Requires the Board of Directors to oversee the company
strategic vision, evaluated senior executives, handle executive compensation, and oversee financial
reporting purposes.
Macro environment (PESTEL) - Answers - political
- economic
- sociocultural
- technological
- environmental/ecological
- legal/regulatory factors
Five forces analysis - Answers - rival firms
- suppliers
- substitute products