Hubspot Certification Exam UPDATED
ACTUAL Questions and CORRECT
Answers
True or False?
Your CRM Database is available to only the marketing team so that contact information is not
shared between the sales and service teams. - CORRECT ANSWER - False!
Your CRM helps you share and streamline information across all teams.
Which tool exemplifies the all-in-one approach to reporting on your marketing performance? -
CORRECT ANSWER - Campaigns
A campaign is what ties the tools and your marketing efforts together to help you reach and
report on a specific goal.
True or false?
If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-
specific reports in HubSpot. - CORRECT ANSWER - True!
You need to host your blog on HubSpot to be able to use the blog reports.
If your area of opportunity for growth is to improve your website conversion rate, what would be
the best kind of marketing project you could create using Marketing Hub, from the options
below? - CORRECT ANSWER - Content Offer Campaign Project
could help you focus on improving your website conversion rate.
, Who should assist in identifying and documenting your business' buyer personas? - CORRECT
ANSWER - All teams should assist in identifying your business' buyer personas.
True or false?
You can't develop a buyer persona until you have a testimonial you can use from a real customer.
- CORRECT ANSWER - False!
You can identify a buyer persona without an actual testimonial.
Your ___________ is/are the foundation you'll use to create personalized experiences for your
contacts in a scalable way for your business. - CORRECT ANSWER - contacts database
True or false?
Your contacts database is built upon the CRM. - CORRECT ANSWER - True!
Your contacts database is built upon your CRM as the foundation.
What is the definition of contact management? - CORRECT ANSWER - Contact
management is the strategy that focuses on using a software program to store contact
information.
____________ is the breaking up of your contacts into smaller groups of similar people. -
CORRECT ANSWER - Segmentation
True or false?
There's a difference between a report and a list. - CORRECT ANSWER - True!
ACTUAL Questions and CORRECT
Answers
True or False?
Your CRM Database is available to only the marketing team so that contact information is not
shared between the sales and service teams. - CORRECT ANSWER - False!
Your CRM helps you share and streamline information across all teams.
Which tool exemplifies the all-in-one approach to reporting on your marketing performance? -
CORRECT ANSWER - Campaigns
A campaign is what ties the tools and your marketing efforts together to help you reach and
report on a specific goal.
True or false?
If you decided NOT to host your blog on HubSpot, you would NOT be able to use the blog-
specific reports in HubSpot. - CORRECT ANSWER - True!
You need to host your blog on HubSpot to be able to use the blog reports.
If your area of opportunity for growth is to improve your website conversion rate, what would be
the best kind of marketing project you could create using Marketing Hub, from the options
below? - CORRECT ANSWER - Content Offer Campaign Project
could help you focus on improving your website conversion rate.
, Who should assist in identifying and documenting your business' buyer personas? - CORRECT
ANSWER - All teams should assist in identifying your business' buyer personas.
True or false?
You can't develop a buyer persona until you have a testimonial you can use from a real customer.
- CORRECT ANSWER - False!
You can identify a buyer persona without an actual testimonial.
Your ___________ is/are the foundation you'll use to create personalized experiences for your
contacts in a scalable way for your business. - CORRECT ANSWER - contacts database
True or false?
Your contacts database is built upon the CRM. - CORRECT ANSWER - True!
Your contacts database is built upon your CRM as the foundation.
What is the definition of contact management? - CORRECT ANSWER - Contact
management is the strategy that focuses on using a software program to store contact
information.
____________ is the breaking up of your contacts into smaller groups of similar people. -
CORRECT ANSWER - Segmentation
True or false?
There's a difference between a report and a list. - CORRECT ANSWER - True!
