Hubspot Inbound Marketing UPDATED
ACTUAL Questions and CORRECT
Answers
All of the following are examples of a SMART goal except: - CORRECT ANSWER -
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by? -
CORRECT ANSWER - Content Length
True or False? Social Media is a key driver for word-of-mouth marketing. - CORRECT
ANSWER - True
True or False? One of the best uses of Twitter is networking in private groups. - CORRECT
ANSWER - False
Which network has the longest life for a piece of content? - CORRECT ANSWER -
Pinterest
On which social network should you share content most frequently? - CORRECT
ANSWER - Twitter
What is social monitoring? - CORRECT ANSWER - Actively looking for mentions and
conversations across the internet
What is social engagement? - CORRECT ANSWER - Having conversations with
individuals talking about your industry, brand, products, and services
True or False? Social Listening can help you find leads. - CORRECT ANSWER - True
, Fill in the blank: Instagram stories are a great way to ________________________. -
CORRECT ANSWER - Drive traffic and engagement
True or False? It's necessary to conduct a social media audit every 2-3 years. - CORRECT
ANSWER - False
What is a social media audit? - CORRECT ANSWER - A hard look at the data from all
your social accounts and the social conversations about your brand and your competitors.
True or False? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - CORRECT ANSWER - True
Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling
behavior so that you can understand what users want, care about, and interact with on your site. -
CORRECT ANSWER - Hotjar
Fill in the blank: _____________________ is Google's machine-learning artificial intelligence
system that interprets people's searches to find pages that might not have the exact words they
searched for. - CORRECT ANSWER - RankBrain
True or False? It's recommended that your offer the content on a 10x content pillar page as a
packaged downloadable resource. - CORRECT ANSWER - True
What is the definition of lead nurturing? - CORRECT ANSWER - The process of building
relationships with prospects with the goal of earning their business when they're ready
By using Lead Nurturing, you can deliver helpful content with the right context. What is the
three-pronged approach to help you do this? - CORRECT ANSWER - Timely, Efficient,
and Targeted Approach
ACTUAL Questions and CORRECT
Answers
All of the following are examples of a SMART goal except: - CORRECT ANSWER -
Significantly reduce the amount of time the team spends on creating content.
Which of the following is NOT a category you should organize your content audit by? -
CORRECT ANSWER - Content Length
True or False? Social Media is a key driver for word-of-mouth marketing. - CORRECT
ANSWER - True
True or False? One of the best uses of Twitter is networking in private groups. - CORRECT
ANSWER - False
Which network has the longest life for a piece of content? - CORRECT ANSWER -
On which social network should you share content most frequently? - CORRECT
ANSWER - Twitter
What is social monitoring? - CORRECT ANSWER - Actively looking for mentions and
conversations across the internet
What is social engagement? - CORRECT ANSWER - Having conversations with
individuals talking about your industry, brand, products, and services
True or False? Social Listening can help you find leads. - CORRECT ANSWER - True
, Fill in the blank: Instagram stories are a great way to ________________________. -
CORRECT ANSWER - Drive traffic and engagement
True or False? It's necessary to conduct a social media audit every 2-3 years. - CORRECT
ANSWER - False
What is a social media audit? - CORRECT ANSWER - A hard look at the data from all
your social accounts and the social conversations about your brand and your competitors.
True or False? A customer's buying journey is ever-evolving. You should make updates as you
learn more about your buyer persona. - CORRECT ANSWER - True
Fill in the blank: _________________ visually represents users' clicks, taps, and scrolling
behavior so that you can understand what users want, care about, and interact with on your site. -
CORRECT ANSWER - Hotjar
Fill in the blank: _____________________ is Google's machine-learning artificial intelligence
system that interprets people's searches to find pages that might not have the exact words they
searched for. - CORRECT ANSWER - RankBrain
True or False? It's recommended that your offer the content on a 10x content pillar page as a
packaged downloadable resource. - CORRECT ANSWER - True
What is the definition of lead nurturing? - CORRECT ANSWER - The process of building
relationships with prospects with the goal of earning their business when they're ready
By using Lead Nurturing, you can deliver helpful content with the right context. What is the
three-pronged approach to help you do this? - CORRECT ANSWER - Timely, Efficient,
and Targeted Approach
