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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

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Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

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Consumer Behavior: Buying, Having, Being 13th Ed
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Consumer Behavior: Buying, Having, Being 13th Ed











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Consumer Behavior: Buying, Having, Being 13th Ed
Vak
Consumer Behavior: Buying, Having, Being 13th Ed

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Geüpload op
7 december 2024
Aantal pagina's
120
Geschreven in
2024/2025
Type
Tentamen (uitwerkingen)
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Vragen en antwoorden

Onderwerpen

Voorbeeld van de inhoud

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


ion Solomon 3i




Consumer Behavior, 13e (Solomon) 3i 3i 3i


Chapter 2 Consumer and Social Well-Being
3i 3i3i 3i 3i 3i




1) Which act makes it illegal for American executives to bribe foreigners to gain business?
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


A) Lanham Act 3i


B) Foreign Corrupt Practices Act 3i 3i 3i


C) Patriot Act 3i


D) Robinson-
Patman Act Answer: B 3i 3i 3 i


Diff: 1 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




2) Rules of conduct that guide actions in the marketplace are called
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i .
A) social obligation 3i


B) social responsibility 3i


C) business ethics 3i


D) social awareness 3i


Answer: C
3i 3 i


Diff: 1 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Ethical understanding and reasoning
3 i 3i 3i 3i




3) The importance people attach to worldly possessions is called
3i 3i 3i 3i 3i 3i 3i 3i 3i .
A) ego products 3i


B) materialism
C) needs
D) wants A 3i


nswer: B 3i 3i


Diff: 1 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


bribery in business practices, it is still common in
3i 3i . 3i 3i 3i 3i 3i 3i 3i


A) Japan
B) Mexico
C) Germany
D) All of the above
3i 3i 3i 3i


Answer: D 3 i


Diff: 1 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Ethical understanding and reasoning
3 i 3i 3i 3i




1
Copyright © 2020 Pearson Education, Inc.
3i 3i 3i 3i 3i



mynursytest.store

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


ion Solomon 3i




5) The U.S. government is trying to encourage businesses and consumers to select green cleaning
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3


products, which of the following are examples of company's pursuing such products?
i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


A) Arm & Hammer 3i 3i


B) Unilever
C) Nestle
D) SC Johnson & Co. 3i 3i 3i


Answer: D 3 i


Diff: 3 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




6) Business ethics are rules of conduct published by the Better Business Bureau that guide
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3


actions in the marketplace.
i 3i 3i 3i


Answer: FALSE Di 3i 3i


ff: 2 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Ethical understanding and reasoning
3 i 3i 3i 3i




7) Products meet existing needs, and marketing activities only help to communicate their
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


availability.
Answer: TRUE Dif 3i 3i


f: 13i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Ethical understanding and reasoning
3 i 3i 3i 3i




8) Advertising is a service for which consumers are willing to pay because the information it
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3


provides reduces their search time.
i 3i 3i 3i 3i


Answer: TRUE Dif 3i 3i


f: 13i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




9) What is the role of a product and how does it relate to marketing activities?
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


Answer: Products meet existing needs, and marketing activities only help to communicate their
3 i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


availability. The economics of information perspective regards advertising as an important sour
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


ce of consumer information learning. This view emphasizes the economic cost of the time we s
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


pend to search for products. Accordingly, advertising is a service for which consumers are willi
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


ng to pay because the information it provides reduces their search time.
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


Diff: 2 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




2
Copyright © 2020 Pearson Education, Inc. 3i 3i 3i 3i 3i



mynursytest.store

, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


ion Solomon 3i




10) If you are unhappy with a product or service, what are your three possible courses of action?
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


Answer: You may use a voice response, private response, or third-
3 i 3i 3i 3i 3i 3i 3i 3i 3i 3i


party response. The voice response is the best for the marketer because it enables a correction t
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


o the problem.
3i 3i


Diff: 1 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




11) Explain why advertising is necessary. 3i 3i 3i 3i


Answer: Advertising helps to communicate products' availability and usefulness.
3 i 3i 3i 3i 3i 3i 3i 3i 3i


Diff: 3 3i


LO: 2.1: Ethical business is good business. AACS
3 i 3i 3i 3i 3i 3i 3i


B: Application of knowledge
3 i 3i 3i




12) When consumers are unhappy with a product, they boycott the product and/or store and
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3


express dissatisfaction to friends. This is called a
i 3i response. 3i 3i 3i 3i 3i 3i 3i


A) private
B) third-party
C) voice
D) public 3i


Answer: A 3i


Diff: 1
3i 3i


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
3 i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


usiness activities. 3i


AACSB: Application of knowledge 3 i 3i 3i




13) When consumers are unhappy with a product, they may file a complaint in the form of legal
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


action, Better Business Bureau complaint, or publishing a negative review. This is called a
3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
3i 3 i 3i


Diff: 1 3i


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
3 i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i 3i


usiness activities. 3i


AACSB: Application of knowledge 3 i 3i 3i




3
Copyright © 2020 Pearson Education, Inc.
3i 3i 3i 3i 3i



mynursytest.store

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