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BCOR 330 Questions and Answers 100% Correct

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BCOR 330 Chapter 3 Simulation Questions and Answers 100% Correct



Alexandria has recently begun using social media, and Frank asks you what can be done with the data
that is being generated. What do you suggest?

a. Find out what books Alexandria customers are buying and recommend other books based on common
buyer interests.

b. Find out why certain book readings and discussion groups are not well attended.

c. Find out why customers prefer Alexandria to an online source. correct answer a. Find out what books
Alexandria customers are buying and recommend other books based on common buyer interests.



Although most Alexandria staff are voracious readers, no one has read all of the books sold by Alexandria
and most know some areas better than others. Frank wants to be able to share the knowledge
Alexandria employees have about books with the customers who need it. What systems might help
make this knowledge accessible?

a. an expert system

b. a rich directory

c. a content management system

d. hyper-social knowledge management correct answer b. a rich directory

d. hyper-social knowledge management



Frank asks you to find out how customers choose which book to buy. You suggest that you could examine
how customers are affected by the email recommendations that the social media sends out. Frank says
that he thinks you should also include personal recommendations from Alexandria staff, where the book
is placed in the store, what the cover looks like, if the customer has read books by the same or similar
authors, if the book is hardback or paperback, and what the atmosphere inside the store is at the time
(e.g., quiet, loud, an event going on, etc.) If you follow his recommendations, what problem will you
most likely face?

a. Too much data

b. Too coarse data

c. Dirty data correct answer a. Too much data



Frank asks you what the next step is now that you have acquired some data and you tell him that you
need to analyze whether the automated system for referring books to customers based on their buying
history is resulting in increased sales. You create a data chart.

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