PRSA APR EXAM 2025 WITH GUARANTEED ACCURATE ANSWERS |VERIFIED
Universe - ACCURATE ANSWERS✔✔ The number of possible
respondents available to draw survey sample from
Representative sample - ACCURATE ANSWERS✔✔ Number needed
to be representative of the universe. Any universe that is 100,000 or
more requires a sample of 384
10-K - ACCURATE ANSWERS✔✔ Annual Report must file 60 days
after close of companies fiscal year
10-Q - ACCURATE ANSWERS✔✔ Quarterly financial Report
containing unaudited data-filed 35 days after close of first three fiscal
quarters
,95% Confidence level - ACCURATE ANSWERS✔✔ If the same survey
were given repeatedly 95% of the time the results would be the same,
falling within the same margin of error
8-K - ACCURATE ANSWERS✔✔ information that needs to be public
documented through the SEC-a news release can be qualified. Can
triggered by a reporter questions for information that has not been issued
publicly. Publically traded organization and/or regulated. Mnemonic:
"kant" wait-information
Margin of error - ACCURATE ANSWERS✔✔ The range, plus or
minus, within which results can vary (the larger the sample the lower the
margin of error)
Proxy Statement (Form Def 14A) - ACCURATE ANSWERS✔✔
invitation or agenda at for shareholders to advertise the annual meeting.
Can cover-proposals for new board members, directors or executives'
salaries, bonus and option plans for directors, and declarations by
company management.
Benchmark Survey - ACCURATE ANSWERS✔✔ Survey that is taken
of a large target audience prior to a campaign. Research after campaign
can be measured against this
Cluster Sample - ACCURATE ANSWERS✔✔ People who are grouped
or clustered by something they have in common
, Content analysis - ACCURATE ANSWERS✔✔ Study of publications,
print and electronic media reports to measure and evaluate news
coverage of an organization, its people or activities. Attempt to
objectively code and describe the content of communication.
Depth interviews - ACCURATE ANSWERS✔✔ One-on-one interviews
with key respondents
Focus group - ACCURATE ANSWERS✔✔ Informal give-and-take
sessions in a controlled environment with a small group of people.
(Qualitative)
Formal methods - ACCURATE ANSWERS✔✔ Research that includes
the systematic gathering of scientifically measurable data from
representative. Samples. Mail survey, telephone survey (Quantitative)
Informal methods - ACCURATE ANSWERS✔✔ Exploratory research
that is not gathered from scientifically represented samples (focus
groups, key influencers, letters/complaints received
Regulation Fair Disclosure (2000) - ACCURATE ANSWERS✔✔ all
publicly traded companies disclose material information to all investors
at the same time (at all levels)
Insider Trading Study (1963) - ACCURATE ANSWERS✔✔
Encourages timely disclosure of "material information"