and Answers |Revised
Amazon's mission - ✔✔to be Earth's most customer-centric company, where customers can find and
discover anything they might want to buy online, and endeavors to offer its customers the lowest
possible prices.
Amazon on diversity - ✔✔We are a company of builders who bring varying backgrounds, ideas, and
points of view to inventing on behalf of our customers. Our diverse perspectives come from many
sources including gender, race, age, national origin, sexual orientation, culture, education, as well as
professional and life experience. We are working to develop leaders and shape future talent pools to help
us meet the needs of our customers around the world.
Amazon leadership principle # 1 - ✔✔customer obsession
1 Customer obsession - ✔✔Leaders start with the customer and work backwards. They work vigorously
to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over
customers.
2 Ownership - ✔✔Leaders are owners. They think long term and don't sacrifice long-term value for short-
term results. They act on behalf of the entire company, beyond just their own team. They never say "that's
not my job."
Amazon leadership principle # 2 - ✔✔ownership
Amazon leadership principle # 3 - ✔✔invent and simplify
Amazon leadership principle # 4 - ✔✔are right a lot
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, Amazon leadership principle # 5 - ✔✔learn and be curious
Amazon leadership principle # 6 - ✔✔hire and develop the best
Amazon leadership principle # 7 - ✔✔insist on the highest standards
Amazon leadership principle # 8 - ✔✔think big
Amazon leadership principle # 9 - ✔✔bias for action
Amazon leadership principle # 10 - ✔✔frugality
Amazon leadership principle # 11 - ✔✔earn trust
Amazon leadership principle # 12 - ✔✔dive deep
Amazon leadership principle # 13 - ✔✔have backbone / disagree and commit
Amazon leadership principle # 14 - ✔✔deliver results
3 invent and simplify - ✔✔Leaders expect and require innovation and invention from their teams and
always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are
not limited by "not invented here." As we do new things, we accept that we may be misunderstood for
long periods of time.
4 are right a lot - ✔✔Leaders are right a lot. They have strong judgment and good instincts. They seek
diverse perspectives and work to disconfirm their beliefs.
5 learn and be curious - ✔✔Leaders are never done learning and always seek to improve themselves.
They are curious about new possibilities and act to explore them.
6 hire and develop the best - ✔✔Leaders raise the performance bar with every hire and promotion. They
recognize exceptional talent, and willingly move them throughout the organization. Leaders develop
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Crafted for Academic Insight by KatelynWhitman. All rights reserved © 2025