GLOBAL K
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Advertising & IMC K K
Principles and Practice
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TENTH EDITION
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Sandra Moriarty
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Nancy Mitchell
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William WellsK
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Use MyMarketingLab™ toimprov
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• StudyKPlanK–
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eKaK personalizedKpathK ofKstudyK basedK onK theKareasK whereK theyKwouldKbenefitK fromK ad
ditionalK studyK andK practice.
• BusinessKTodayK–
K BringK currentK eventsK aliveK inK yourK classroomK withK videos,KdiscussionK questions,K
andK authorK blogs.KBeK sureK toK checkK backK often;KthisK sectionKchangesKdaily.
• DecisionKmakingKsimulationsK–KPlaceKyourKstudentsKinKtheKroleKofKaKkeyKdecision-
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paths.KUponKcompletionKofK eachK simulation,KstudentsK receiveKaK grade,KasK wellKasK aKdeta
iledKreportK ofKtheK choicesKtheyK madeKduringK theK simulationKandK theKassociatedKconseq
uencesK ofK thoseK decisions.
• DynamicKStudyKModulesK–
KThroughK adaptiveK learningK studentsK getK personalizedKguidanceK whereK andK whenK theyK
needK itK most,KcreatingKgreaterK engagement,KimprovingKknowledgeKretention,KandKsuppo
rtingKsubject-matterKmastery.KUltimately,Kstudents’Kself-
confidenceK increases,KtheirK frustrationK decreases,KandK theirKresultsK improve.
AlsoKavailableKonKmobileKdevices.
• WritingK SpaceK –
K BetterK writersK makeK greatK learners,KwhoK performK betterK inKtheirK courses.KProvidin
gKaK singleK locationK toK developK andKassessK conceptKmasteryKandKcriticalK thinking,KtheK
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ownKwritingKassignments,KenablingKyouK toK exchangeK personalizedK feedbackKwithK stu
dents,KquicklyKandKeasily.
WritingKSpaceKcanKalsoKcheckKstudents’KworkKforKimproperKcitationKorKplagiarismKbyK
comparingK itK againstK theKworld’sK mostK accurateK textK comparisonK database,KavailableKf
romKTurnitin.
http://www.pearsonmylabandmastering.com
, Advertising & IMC K K
K Principles & Practice
K K
Tenth Edition
K
Global Edition
K
,
EDITION
Advertising & IMC K K
Principles and Practice
K K
TENTH EDITION
K
Sandra Moriarty
K K
Nancy Mitchell
K K
William WellsK
, Whatever your course goals,we’v K K K K
e got you covered! K K K
Use MyMarketingLab™ toimprov
K
K
K
e student results! K K
• StudyKPlanK–
K HelpK studentsK buildK aK basicK understandingK ofK keyK concepts.KStudentsKstartK byK takingK a
K pretestK toK gaugeK initialK understandingK ofK keyK concepts.KUponKcompletion,KtheyK receiv
eKaK personalizedKpathK ofKstudyK basedK onK theKareasK whereK theyKwouldKbenefitK fromK ad
ditionalK studyK andK practice.
• BusinessKTodayK–
K BringK currentK eventsK aliveK inK yourK classroomK withK videos,KdiscussionK questions,K
andK authorK blogs.KBeK sureK toK checkK backK often;KthisK sectionKchangesKdaily.
• DecisionKmakingKsimulationsK–KPlaceKyourKstudentsKinKtheKroleKofKaKkeyKdecision-
KmakerK whereK theyK areK askedK toK makeK aK seriesK ofK decisions.KTheK simulationK willK chang
eKandKbranchK basedK onK theK decisionsK studentsK make,KprovidingK aKvariationK ofK scenarioK
paths.KUponKcompletionKofK eachK simulation,KstudentsK receiveKaK grade,KasK wellKasK aKdeta
iledKreportK ofKtheK choicesKtheyK madeKduringK theK simulationKandK theKassociatedKconseq
uencesK ofK thoseK decisions.
• DynamicKStudyKModulesK–
KThroughK adaptiveK learningK studentsK getK personalizedKguidanceK whereK andK whenK theyK
needK itK most,KcreatingKgreaterK engagement,KimprovingKknowledgeKretention,KandKsuppo
rtingKsubject-matterKmastery.KUltimately,Kstudents’Kself-
confidenceK increases,KtheirK frustrationK decreases,KandK theirKresultsK improve.
AlsoKavailableKonKmobileKdevices.
• WritingK SpaceK –
K BetterK writersK makeK greatK learners,KwhoK performK betterK inKtheirK courses.KProvidin
gKaK singleK locationK toK developK andKassessK conceptKmasteryKandKcriticalK thinking,KtheK
WritingKSpaceK offersKassisted-gradedK andKcreate-your-
ownKwritingKassignments,KenablingKyouK toK exchangeK personalizedK feedbackKwithK stu
dents,KquicklyKandKeasily.
WritingKSpaceKcanKalsoKcheckKstudents’KworkKforKimproperKcitationKorKplagiarismKbyK
comparingK itK againstK theKworld’sK mostK accurateK textK comparisonK database,KavailableKf
romKTurnitin.
http://www.pearsonmylabandmastering.com
, Advertising & IMC K K
K Principles & Practice
K K
Tenth Edition
K
Global Edition
K
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