Answers
Copy ANSWER ✓✓ Ctrl + C
Cut ANSWER ✓✓ Ctrl + X
Paste ANSWER ✓✓ Ctrl + V
New workbook ANSWER ✓✓ Ctrl + N
Open a workbook ANSWER ✓✓ Ctrl + O
Save a workbook ANSWER ✓✓ Ctrl + S
Close Out of Excel ANSWER ✓✓ Ctrl + F4
Save as ANSWER ✓✓ F12
Undo ANSWER ✓✓ Ctrl + Z
Spell Check ANSWER ✓✓ F7
Are successful firms lucky? ANSWER ✓✓ No such thing as luck. Preparation meets
opportunity
, Technology can be copied ANSWER ✓✓ TiVo, Snapchat vs Instagram, Netflix vs
Amazon Prime, UPS vs Fedex
How do firms compete? ANSWER ✓✓ operational effectiveness and strategic positioning
operational effectiveness ANSWER ✓✓ performing the same tasks better than your rivals
(netflix, amazon)
strategic positioning ANSWER ✓✓ performing different tasks than your rivals, or
performing the same tasks in a different way (fresh direct, zara)
inventory turns ANSWER ✓✓ the number of times inventory is sold or used during a
given period
characteristics of sustainable competitive advantage ANSWER ✓✓ rareness, value,
imperfectly imitable, non-substitutable
key resources for competitive advantage ANSWER ✓✓ • Imitation resistant value chain
organization
• Brand (viral marketing)
• Scale (economies of scale)
• Data (differentiation and switching costs)
• Network effects
• Distribution channels (APIs)
• Patents