Public Relations Chapter 1 Exam Questions and Correct Answers Latest Update 2024 (100% Pass)
What is Public Relations? - Answers manages and specialists create and maintain a favorable public
image for their employer or client.
What is a PR Speacialist? - Answers handle organizations communication with public
(must understand attitudes and concerns of people they interact with to maintain cooperative
relationships)
What are Duties of PR Specialist? - Answers *write new releases
*identify main client groups and determine the best way to approach them
*respond to requests for information
*help clients communicate with the public
*develop and maintain their organization's corporate image
*draft speeches and arrange interviews evaluate advertising and promotion programs
*develop and carry out fundraising strategies for an organ. by identifying and contacting potential
donors.
What is role Public Relations Manager? - Answers *reviews and sometimes writes news releases
*sponsor corporate events to help maintain and improve the image and identity of their organizations
or client
*help to clarify their organization point to audience through media releases and interviews
*observe social, economic, political trends that could affect the organization and recommend ways to
enhance the firms image
*work with advertising and marketing staff to make sure that ad. campaigns are compatible with the
image of company
*handle internal communications (newsletters)
Global Expenditures - Answers rise of internet and social media boosted PR
Explosion of Growth in China - Answers *china= "new frontier"
*2nd largest economy
Modern definition of PR - Answers "a communication function of management through organization
adapt to, alter, or maintain their environment for purpose of achieving organizational goals"
, (building of mutally beneficial relationships btw the organization and its various publics)
Deliberate - Answers international, designed to influence, gain understanding, provides information, and
obtain feedback from those impacted.
Planned - Answers organized; solutions to problems are discovered, requiring research & strategic
thinking.
Performance - Answers effective PR is based on policies and performance.
Public Interest - Answers mutually beneficial to organization and the public, it is alignment of the
organizations self-interests with public concerns and interests.
Two-way communication - Answers not just disseminating information, also art of listening and engaging
in conversation with various publics.
Management Function - Answers most effective when it is a strategic and integral part of decision
making by top management.
What is another popular name for PR in other countries? - Answers cooperate communications
Cooperate Communications - Answers based on a broader term the PR, it is often incorrectly perceived
as only media relations
What is a publicist? - Answers person who deals with placement of stories in the media.
*concentrate on finding usual news angles and planning events or "happenings" that attract more media
attraction.
Stereotypes - Answers is PR a glamorous field because PR's get to work with interesting people go to
parties
Stereotyped Women - Answers "danger of these portrayals, we all known our media reflects, popular
opinion but shapes it.*PR girls today worship hashtags not shoes.
Public Relations= - Answers the art of saying nothin
What is a PR stunt? - Answers a decision without much substance or a decision by a socially
representative corporation to bring manufacturing jobs back to the US
What is Spin? - Answers presenting information in the most favorable light
How is "spin" used in PR? - Answers Used to describe any effort by an individual or organization to
interpret an issue according to a particular viewpoint.
What is the PR process? - Answers a series of actions, changes, or functions that bring about a result
What is the Acronym? - Answers RACE
What is Public Relations? - Answers manages and specialists create and maintain a favorable public
image for their employer or client.
What is a PR Speacialist? - Answers handle organizations communication with public
(must understand attitudes and concerns of people they interact with to maintain cooperative
relationships)
What are Duties of PR Specialist? - Answers *write new releases
*identify main client groups and determine the best way to approach them
*respond to requests for information
*help clients communicate with the public
*develop and maintain their organization's corporate image
*draft speeches and arrange interviews evaluate advertising and promotion programs
*develop and carry out fundraising strategies for an organ. by identifying and contacting potential
donors.
What is role Public Relations Manager? - Answers *reviews and sometimes writes news releases
*sponsor corporate events to help maintain and improve the image and identity of their organizations
or client
*help to clarify their organization point to audience through media releases and interviews
*observe social, economic, political trends that could affect the organization and recommend ways to
enhance the firms image
*work with advertising and marketing staff to make sure that ad. campaigns are compatible with the
image of company
*handle internal communications (newsletters)
Global Expenditures - Answers rise of internet and social media boosted PR
Explosion of Growth in China - Answers *china= "new frontier"
*2nd largest economy
Modern definition of PR - Answers "a communication function of management through organization
adapt to, alter, or maintain their environment for purpose of achieving organizational goals"
, (building of mutally beneficial relationships btw the organization and its various publics)
Deliberate - Answers international, designed to influence, gain understanding, provides information, and
obtain feedback from those impacted.
Planned - Answers organized; solutions to problems are discovered, requiring research & strategic
thinking.
Performance - Answers effective PR is based on policies and performance.
Public Interest - Answers mutually beneficial to organization and the public, it is alignment of the
organizations self-interests with public concerns and interests.
Two-way communication - Answers not just disseminating information, also art of listening and engaging
in conversation with various publics.
Management Function - Answers most effective when it is a strategic and integral part of decision
making by top management.
What is another popular name for PR in other countries? - Answers cooperate communications
Cooperate Communications - Answers based on a broader term the PR, it is often incorrectly perceived
as only media relations
What is a publicist? - Answers person who deals with placement of stories in the media.
*concentrate on finding usual news angles and planning events or "happenings" that attract more media
attraction.
Stereotypes - Answers is PR a glamorous field because PR's get to work with interesting people go to
parties
Stereotyped Women - Answers "danger of these portrayals, we all known our media reflects, popular
opinion but shapes it.*PR girls today worship hashtags not shoes.
Public Relations= - Answers the art of saying nothin
What is a PR stunt? - Answers a decision without much substance or a decision by a socially
representative corporation to bring manufacturing jobs back to the US
What is Spin? - Answers presenting information in the most favorable light
How is "spin" used in PR? - Answers Used to describe any effort by an individual or organization to
interpret an issue according to a particular viewpoint.
What is the PR process? - Answers a series of actions, changes, or functions that bring about a result
What is the Acronym? - Answers RACE
