Sport Public Relations Exam Bank Solution Manual Already Passed (Rated A+)
Which of the following is not a characteristic of sport public relations? - Answers stable environment
How are sport public relations and sport marketing related? - Answers Both contribute to brand-centric
communication.
Which of the following is a key development that has affected the sport public relations profession in
recent years? - Answers the fragmentation of the media environment
Cord cutting has resulted in which of the following? - Answers layoffs at prominent organizations, such
as ESPN
Research indicates that effective social media communication should employ - Answers storytelling
Components of an organization's brand include - Answers all of the above
The four elements of the PESO Model of Communication are: - Answers Paid media, Earned media,
Shared media, Owned media
The PESO Model of Communication has captured the integrated approach to organizational
communications by aligning public relations and marketing. - Answers true
Broadly speaking, what are the two primary benefits of public relations to sport organizations? -
Answers to build the brand and protect the brand
In what element of the strategic sport communication model is sport public relations represented? -
Answers sport communication services and support
A sport media relations director offers a pile of news releases, newspaper clippings, media guides, and
brochures as evidence that her program is effective. What is the weakness of that method of
assessment? - Answers It does not provide evidence of impact.
Although the spectator-based sports team reputation model has a number of dimensions in common
with non-sport-specific reputation frameworks, it also possesses some unique sport-specific elements,
such as - Answers team tradition
A professional sports franchise that does not take steps to train coaches and players in media relations
or social media engagement and handles any resultant issues as needed adheres to the __________
public relations approach. - Answers reactive
Identify the weakness of the following public relations objective: to increase awareness of our fitness
services by the end of the year. - Answers It does not specify the desired magnitude of change.
Public relations can play an important role in helping the organization build its brand, which is - Answers
all of the above
, An integrated communication strategy is designed in such a way that - Answers the organization
achieves consistency of message across communication platforms
A group of people in a neighborhood who don't know that their taxes may increase to build a
community park are an example of which type of public? - Answers latent public
The Utah Jazz's "5 for the Fight" campaign resulted in hundreds of articles in the mass media. Such
results are best characterized as - Answers audience reception
Brand is a consumer-centric term. Reputation is a company-centric term. - Answers True
Metrics which include measurement of the audience and the potential audience afre defined as reach. -
Answers True
Acquisition metrics are focused mainly on - Answers building relationships
The number of engagement actions on a social network post divided by the organization's number of
total followers on a particular social networking site is the definition of - Answers average engagement
rate
The category of metrics most closely related to marketing metrics, such as sales and revenue, is -
Answers conversion
Tagboard and Google Trends are good examples of what type of social media management tool? -
Answers social listening
Producing social media goals that reflect the overall goals of the organization describes which strategic
consideration in social media development? - Answers alignment
Tools like Bitly, TinyURL, and Ow.ly are useful social media management tools designed to - Answers
shorten links
Content shared on social media should engage the audience through one or more of three action steps.
Which of the following is not one of those steps? - Answers giving the audience something to repeat
Photos, produced video, and live video are all examples of what? - Answers media content
A smaller sport organization with a desire to build its brand at a much broader level can be best
supported on social media with which type of goals? - Answers increasing awareness
The production of a series of digital audio (and sometimes video) files that can be downloaded for
listening best describes which of the following? - Answers podcasting
Which of the following best defines the word intranet? - Answers an internally managed website or
private network contained within an organization to share private business-related details
Which of the following is not a characteristic of sport public relations? - Answers stable environment
How are sport public relations and sport marketing related? - Answers Both contribute to brand-centric
communication.
Which of the following is a key development that has affected the sport public relations profession in
recent years? - Answers the fragmentation of the media environment
Cord cutting has resulted in which of the following? - Answers layoffs at prominent organizations, such
as ESPN
Research indicates that effective social media communication should employ - Answers storytelling
Components of an organization's brand include - Answers all of the above
The four elements of the PESO Model of Communication are: - Answers Paid media, Earned media,
Shared media, Owned media
The PESO Model of Communication has captured the integrated approach to organizational
communications by aligning public relations and marketing. - Answers true
Broadly speaking, what are the two primary benefits of public relations to sport organizations? -
Answers to build the brand and protect the brand
In what element of the strategic sport communication model is sport public relations represented? -
Answers sport communication services and support
A sport media relations director offers a pile of news releases, newspaper clippings, media guides, and
brochures as evidence that her program is effective. What is the weakness of that method of
assessment? - Answers It does not provide evidence of impact.
Although the spectator-based sports team reputation model has a number of dimensions in common
with non-sport-specific reputation frameworks, it also possesses some unique sport-specific elements,
such as - Answers team tradition
A professional sports franchise that does not take steps to train coaches and players in media relations
or social media engagement and handles any resultant issues as needed adheres to the __________
public relations approach. - Answers reactive
Identify the weakness of the following public relations objective: to increase awareness of our fitness
services by the end of the year. - Answers It does not specify the desired magnitude of change.
Public relations can play an important role in helping the organization build its brand, which is - Answers
all of the above
, An integrated communication strategy is designed in such a way that - Answers the organization
achieves consistency of message across communication platforms
A group of people in a neighborhood who don't know that their taxes may increase to build a
community park are an example of which type of public? - Answers latent public
The Utah Jazz's "5 for the Fight" campaign resulted in hundreds of articles in the mass media. Such
results are best characterized as - Answers audience reception
Brand is a consumer-centric term. Reputation is a company-centric term. - Answers True
Metrics which include measurement of the audience and the potential audience afre defined as reach. -
Answers True
Acquisition metrics are focused mainly on - Answers building relationships
The number of engagement actions on a social network post divided by the organization's number of
total followers on a particular social networking site is the definition of - Answers average engagement
rate
The category of metrics most closely related to marketing metrics, such as sales and revenue, is -
Answers conversion
Tagboard and Google Trends are good examples of what type of social media management tool? -
Answers social listening
Producing social media goals that reflect the overall goals of the organization describes which strategic
consideration in social media development? - Answers alignment
Tools like Bitly, TinyURL, and Ow.ly are useful social media management tools designed to - Answers
shorten links
Content shared on social media should engage the audience through one or more of three action steps.
Which of the following is not one of those steps? - Answers giving the audience something to repeat
Photos, produced video, and live video are all examples of what? - Answers media content
A smaller sport organization with a desire to build its brand at a much broader level can be best
supported on social media with which type of goals? - Answers increasing awareness
The production of a series of digital audio (and sometimes video) files that can be downloaded for
listening best describes which of the following? - Answers podcasting
Which of the following best defines the word intranet? - Answers an internally managed website or
private network contained within an organization to share private business-related details
