Dimensions of Public Relations Test Questions with Complete Answers Latest Update 2024 (Graded
A+)
Grunig's four models of PR - Answers 1) one-way asymmetrical model (press agentry/propaganda)
2) one-way asymmetrical model (public information)
3) two-way asymmetrical model (scientific persuasion)
4) two-way symmetrical model (negotiation/mutually beneficial relationships
symmetrical - Answers balance; organization communicates with the receiver and allows for feedback
asymmetrical - Answers imbalance; organization is communicating with public with intentions to only
change the receiver
one-way communication - Answers organization strictly giving information to the public; no area for
feedback; organization seeking publicity and press
two-way communication - Answers allows for feedback from the public to better persuade the
stakeholders to see the organizations point of view; hope to change public or organization itself
themes in definition of PR - Answers mutual adaptation
support, harmony, balance
management of communication
leadership management function
formation and maintenance of relationships
three dimensions of PR - Answers 1)Initiative- active vs. reactive
2)Interest- client interest vs. public interest
3) image- focus on perception vs reality; perception is reality
public - Answers centered around a particular issue
stakeholder - Answers person or group that holds a stake (connection) with an organization
tactic - Answers concrete ways in which organization might execute or support strategies (twitter)
strategies - Answers actions an organization takes to accomplish goals/objectives (social media)
A+)
Grunig's four models of PR - Answers 1) one-way asymmetrical model (press agentry/propaganda)
2) one-way asymmetrical model (public information)
3) two-way asymmetrical model (scientific persuasion)
4) two-way symmetrical model (negotiation/mutually beneficial relationships
symmetrical - Answers balance; organization communicates with the receiver and allows for feedback
asymmetrical - Answers imbalance; organization is communicating with public with intentions to only
change the receiver
one-way communication - Answers organization strictly giving information to the public; no area for
feedback; organization seeking publicity and press
two-way communication - Answers allows for feedback from the public to better persuade the
stakeholders to see the organizations point of view; hope to change public or organization itself
themes in definition of PR - Answers mutual adaptation
support, harmony, balance
management of communication
leadership management function
formation and maintenance of relationships
three dimensions of PR - Answers 1)Initiative- active vs. reactive
2)Interest- client interest vs. public interest
3) image- focus on perception vs reality; perception is reality
public - Answers centered around a particular issue
stakeholder - Answers person or group that holds a stake (connection) with an organization
tactic - Answers concrete ways in which organization might execute or support strategies (twitter)
strategies - Answers actions an organization takes to accomplish goals/objectives (social media)
