Components of Public Relations Exam Bank Solution Manual Already Passed (Rated A+)
Counseling - Answers Providing advice to management concerning policies, relationships, and
communications.
Research - Answers Determining the attitudes and behaviors of groups to plan PR strategies. Such
research can be used to generate mutual understanding or influence and persuade publics.
Media Relations - Answers Working with mass media (TV, web sites, newspapers, magazines, etc) by
seeking publicity to their interests in the organization.
Publicity - Answers Disseminating planned messages through selected media to furtherer an
organization's interests.
Employee/Member Relations - Answers Responding to concerns, informing, and motivating an
organization's employees or members.
Community Relations - Answers Undertaking activities within a community to maintain an environment
that benefits both an organization and the community.
Public Affairs - Answers Developing effective involvement in the Public policy and helping an
organization adapt to public expectations. The term "public affairs" is also used by government agencies
to describe their public relations activities and by many corporations as an umbrella term to describe
multiple public relations activities.
Government Affairs - Answers Relating directly with legislatures and regulatory agencies on behalf of an
organization. Lobbying can be part of a government affairs program.
Financial Relations - Answers Creating and maintaining investor confidence and building good
relationships with the financial community. This aspect of public relations is also known as investor
relations or shareholder relations.
Industry Relations - Answers Relating with other firms in the industry of an organization and with trade
associations.
Development/Fund Raising - Answers Demonstrating the need for and encouraging the public to
support charitable organizations, primarily through financial contributions.
Multicultural Relations/Workforce Diversity - Answers Communicating with individuals and groups in
various cultural groups.
Marketing Communication - Answers Employing a combination of activities designed to sell a product,
service or idea, including advertising, collateral materials. publicity, promotion, direct mail, trade show,s
and special events.
Counseling - Answers Providing advice to management concerning policies, relationships, and
communications.
Research - Answers Determining the attitudes and behaviors of groups to plan PR strategies. Such
research can be used to generate mutual understanding or influence and persuade publics.
Media Relations - Answers Working with mass media (TV, web sites, newspapers, magazines, etc) by
seeking publicity to their interests in the organization.
Publicity - Answers Disseminating planned messages through selected media to furtherer an
organization's interests.
Employee/Member Relations - Answers Responding to concerns, informing, and motivating an
organization's employees or members.
Community Relations - Answers Undertaking activities within a community to maintain an environment
that benefits both an organization and the community.
Public Affairs - Answers Developing effective involvement in the Public policy and helping an
organization adapt to public expectations. The term "public affairs" is also used by government agencies
to describe their public relations activities and by many corporations as an umbrella term to describe
multiple public relations activities.
Government Affairs - Answers Relating directly with legislatures and regulatory agencies on behalf of an
organization. Lobbying can be part of a government affairs program.
Financial Relations - Answers Creating and maintaining investor confidence and building good
relationships with the financial community. This aspect of public relations is also known as investor
relations or shareholder relations.
Industry Relations - Answers Relating with other firms in the industry of an organization and with trade
associations.
Development/Fund Raising - Answers Demonstrating the need for and encouraging the public to
support charitable organizations, primarily through financial contributions.
Multicultural Relations/Workforce Diversity - Answers Communicating with individuals and groups in
various cultural groups.
Marketing Communication - Answers Employing a combination of activities designed to sell a product,
service or idea, including advertising, collateral materials. publicity, promotion, direct mail, trade show,s
and special events.
