Public Relations Terms Questions and Correct Answers Latest Update 2024 (100% Pass)
Public Relations - Answers management function which evaluates public attitudes, identifies the polices
and procedures of an individual/organization with public interest and plans/executes a program of
action to earn public understanding/patience
Deliberate - Answers intentional. designed to influence, gain understanding, provide information &
obtain feedback from those affected.
Planned - Answers organized. solutions to problems are discovered and logistics are thought out, with
activity taking place over a period of time. systematic, requiring research & strategic thinking
Performance - Answers based on actual policies and performance. No amount of PR will generate
goodwill & support if the organization has poor policies and is unresponsive.
Public Interest - Answers mutually beneficial to organization/public.
Two Way Communication - Answers listening and engaging in conversation with publics
Management Function - Answers strategic, integral part of decision making by top management.
publicist - Answers find unusual new angles & plan events that attract media
spin - Answers effort by individual/organization to interpret an event/issue according to a particular
viewpoint
R
A
C
E - Answers Research: What is the problem/situation?
Action: What is going to be done about it?
Communication: How will the public be told?
Evaluation: Was the audience reached? What was the effect?
1. Research and Analysis
2. Policy Formulation
3. Programming
4. Communication
5. Feedback
, 6. Assessment - Answers 1. determine nature & extent of PR problem/opportunity.
2. make recommendations on policy and what action should be taken by organization
3. plan communications program that will further organization's objectives.
4. execute the program
5. measure effects of efforts.
6. repeat the cycle
Counseling - Answers Providing advice to management concerning policies, relationships and
communications
Research - Answers Determining attitudes/behaviors of publics in order to plan PR strategies. Generates
mutual understanding and influence/persuade publics
Media Relations - Answers working with journalists/bloggers in seeking publicity/responding to interests
in the organization
Publicity - Answers disseminating planned messages through mass media/social media to further
organization's interest
Employee/Member Relations - Answers responding to concerns, informing and motivating an
organization's employees/members
Community Relations - Answers planned activity with community to maintain environment that benefits
organization and community
Public affairs - Answers effective involvement in public policy, helping an organization adapt to public
expectation
Government affairs - Answers relating directly with legislature/regulatory agencies on behalf of
organization
Issues Management - Answers identifying/addressing issues of public concern that affect organization
Financial Relations - Answers Creating/maintaining investor confidence/building good relationships with
financial community
Industry Relations - Answers relating with other firms in industry of organizatoin
Development/fundraising - Answers need for/encouraging public support organization primarily through
money
special events - Answers stimulating interest in person/product/organization by event, activities
designed to interact with publics and listen to them
Public Relations - Answers management function which evaluates public attitudes, identifies the polices
and procedures of an individual/organization with public interest and plans/executes a program of
action to earn public understanding/patience
Deliberate - Answers intentional. designed to influence, gain understanding, provide information &
obtain feedback from those affected.
Planned - Answers organized. solutions to problems are discovered and logistics are thought out, with
activity taking place over a period of time. systematic, requiring research & strategic thinking
Performance - Answers based on actual policies and performance. No amount of PR will generate
goodwill & support if the organization has poor policies and is unresponsive.
Public Interest - Answers mutually beneficial to organization/public.
Two Way Communication - Answers listening and engaging in conversation with publics
Management Function - Answers strategic, integral part of decision making by top management.
publicist - Answers find unusual new angles & plan events that attract media
spin - Answers effort by individual/organization to interpret an event/issue according to a particular
viewpoint
R
A
C
E - Answers Research: What is the problem/situation?
Action: What is going to be done about it?
Communication: How will the public be told?
Evaluation: Was the audience reached? What was the effect?
1. Research and Analysis
2. Policy Formulation
3. Programming
4. Communication
5. Feedback
, 6. Assessment - Answers 1. determine nature & extent of PR problem/opportunity.
2. make recommendations on policy and what action should be taken by organization
3. plan communications program that will further organization's objectives.
4. execute the program
5. measure effects of efforts.
6. repeat the cycle
Counseling - Answers Providing advice to management concerning policies, relationships and
communications
Research - Answers Determining attitudes/behaviors of publics in order to plan PR strategies. Generates
mutual understanding and influence/persuade publics
Media Relations - Answers working with journalists/bloggers in seeking publicity/responding to interests
in the organization
Publicity - Answers disseminating planned messages through mass media/social media to further
organization's interest
Employee/Member Relations - Answers responding to concerns, informing and motivating an
organization's employees/members
Community Relations - Answers planned activity with community to maintain environment that benefits
organization and community
Public affairs - Answers effective involvement in public policy, helping an organization adapt to public
expectation
Government affairs - Answers relating directly with legislature/regulatory agencies on behalf of
organization
Issues Management - Answers identifying/addressing issues of public concern that affect organization
Financial Relations - Answers Creating/maintaining investor confidence/building good relationships with
financial community
Industry Relations - Answers relating with other firms in industry of organizatoin
Development/fundraising - Answers need for/encouraging public support organization primarily through
money
special events - Answers stimulating interest in person/product/organization by event, activities
designed to interact with publics and listen to them
