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Instructor Manual for Foundations of Strategy, 1st Canadian Edition, 1e Robert Grant, Judith Jordan, Phil Walsh (All Chapters)

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Instructor Manual for Foundations of Strategy, 1st Canadian Edition, 1e Robert Grant, Judith Jordan, Phil Walsh (All Chapters)

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Instructor Manual for f f f




Foundations of f f




Strategy, 1st f f




Canadian Edition, 1e f f f




Robert Grant, Judith f f f




Jordan, Phil Walsh f f f




(All Chapters) f f




f
Chapter 1 f f




f
THE CONCEPT OF STRATEGY
f f f f



INTRODUCTION f
f

Thefmajorfgoalfoffthisffirstfclassfinfstrategyfisftofconveyfanfappreciationfoffwhatfstrategyfis,fbyfintro
ducingfstudentsftofafrangefoffdifferentfperspectivesfandftofsomefoffthefkeyfdebatesfinfthisffieldfoffst
udy.f
f

Thefprincipalfthemesfthatfwefemphasisefare:f
• Thefcontributionfoffstrategyftofthefsuccessfoffindividualsfandforganizations;f
• Theforiginsfandflineagefoffstrategyf–
fthef waysf inf whichf ideasf aboutf ‘strategy’f havef developedf overftime;f

• Keyfquestionsfandfdebatesfinfstrategyfwhichfinclude:f
• Whatfisfstrategy?f
• Howfdofwefdescribefaffirm’sfstrategy?f
• Howfdofwefidentifyfaffirm’sfstrategy?f
• Howfisfstrategyfmade?fDesignfversusfemergencef
• Whatfrolesfdoesfstrategyfperform?f

, • Strategy:finfwhosefinterest?fShareholdersfversusfstakeholdersf
• Strategy:fwhosefinterestsfshouldfbefprioritized?f
• Profitfandfpurpose;f
• Thefdebatefoverfcorporatefsocialfresponsibility;f
• Strategicfmanagementfoffnot-for-profitforganizations.f
f
f

LECTURE/INSTRUCTOR-LED ACTIVITY f f
f

Therefarefafnumberfoffdifferentfwaysfoffintroducingfstrategyfbutfthefmainfaimfisftofgetfstudentsfen
gagedfandfreflectingfcriticallyfonfthefmaterialffromfthefstart.fWefoutlineftwofapproachesfthatfseemf
tofworkfwell.fWhichfonefisfadoptedfdependsftofaflargefextentfonfthefnaturefandfsizefoffthefstudentf
groupfasfwellfasfthefinstructor’sfindividualfpreference.fTheffirstfapproachfisftofstartfthefsessionfbyf
askingfstudentsftofwritefdownfwhatftheyfunderstandfbyftheftermf‘strategy’fi.e.,fhowftheyfinterpretft
heftermfinfeverydayfspeech.fTheyfarefthenfaskedftofworkfinfpairsforfsmallfgroupsfcomparingftheirf
differentfstatements.fThefinstructorfinvitesfselectedfgroupsftofshareftheirfthoughtsfwithfthefwholef
classfandfbuildsfupfaflistfoffkeyftermsfassociatedfwithf‘strategy’.fStudentsftendftofdefinefstrategyfin
ftermsfoffplans,froutesftof achievingfgoals,fcompetitiveftactics,fandf sofon.f Distillingf pointsf offsimilar

ityfandfdifferencefbetweenfdifferentfstudents’fcommonsensefunderstandingsfleadsfnicelyfintofafd
iscussionfoffthefhistoryfoffstrategyfandfthefwayfdifferentfperspectivesfonfstrategyfhavefemergedfo
verftime.fItfalsofhighlightsftheffactfthatftherefisfnofuniversallyfagreedfdefinitionfoffstrategyfandfthatft
hefperspectiveforfdefinitionfthatfyoufadoptfshapesfthefquestionsfyoufaskfandfthefrolefyoufthinkfstr
ategyfplaysfwithinfbusinessforganizations.fThisfactsfasfaflogicalfbridgeftofthefnextfstepfoffthefsessi
onfthatflooksfmorefsystematicallyfatfdifferentfdefinitionsfoffstrategyfandfthefrolefthatfstrategyfplays
f withinf organizations.f
f

Anfalternativefstartingfpointfwhichftendsftofworkfwellfwithflargefgroupsfoffundergraduatesfinfaflectu
refsettingfisftofstartfwithfafdiscussionfoffwhatfstudentsfhadfhopedftofachievefbyfcompletingftheirfstu
dies;fwhenftheyffirstfbeganfattendingfuniversityfwhatfdidftheyfhopeftofspecializefin?fThisfisffollowe
dfbyfafdiscussionfoffanyfchangesfinftheirfareafoffinterestforfspecialization.fPerhapsfafstudentfhadfe
nteredfschoolfwithfgoalfoffbecomingfanfaccountant.f


Copyrightf©f2015fJohnfWileyf&fSonsfCanada,fLtd.fUnauthorizedfcopying,fdistribution,forftransmissionfoffthisfpagefisfprohibited
Then,fafterfaffewfcoursesfinfaccounting,fthefstudentfchangedftheirfgoalftofbecomefaffinancefmajor
.fThefinstructorfcanfthenfleadfafdiscussionfoffstrategyfversusftactics.fInitially,fthef“strategy”,ftheflo
ngftermfgoal,fwasftofgetfafdegreefinfAccounting.fTheftacticsfwereftoftakefafnumberfoffaccountingfc
oursesfeachfyearfleadingftofanfAccountingfdegree.fWhenfthefstudentfchangedftheirfmindftofbeco
mefaffinancefmajor,fthefstrategyfwasfsimilarfwithfregardsftofobtainingfafdegreefbutfinfafdifferentfar
eafoffspecialization.fTheftacticsfchangedfasfafdifferentfsetfoffcoursesfwerefrequiredftofachievefthe
f objective.f Iffafformerf studentftheyfknewf droppedfoutf offschool,fthatfstudentf abandonedf theirf initialf

strategyfinfitsfentiretyftofpursuefotherfoptions.f
f

Thisfleadsftofafdiscussionfoffthefrolefthatfstrategyfplaysfinfsuccessfandfsomefoffthefkeyfcharacteristic
sfoffstrategy.f
f

Having,fhopefully,fcapturedfthefstudent’sfattention,fthefsessionfproceedsfbyfposingfsomeffundamen
talfquestions,finfparticular:f
1. Howfdoesfstrategyfcontributeftofthefsuccessfoffindividualsfandforganizations?f
2. Whatfisfstrategy?f
3. Howfdofwefdescribefaffirm’sfstrategy?f
4. Howfdofwefidentifyfaffirm’sfstrategy?f
5. Whatfrolesfdoesfstrategyfperform?f
6. Strategy:fwhosefinterestsfshouldfbefprioritized?f
7. Thefdebatefoverfcorporatefsocialfresponsibility;f
8. Strategicfmanagementfoffnot-for-profitforganizations.f
f

,1f-f6f Instructor’sfManualfforfFoundationsfoffStrategy,fCanadianfEditionf
f

Itfisfworthwhilefspendingfaflittleftimefonfquestionsf3fandf4fparticularlyfif,fatfaflaterfstagefinfthefcours
e,fstudentsfarefaskedftofundertakefassignmentfworkfthatfrequiresfthemftofgatherfinformationfoffs
electedfcompanies.fManyfstudentsffindfthefnotionfoff‘strategy’fhardftofgetftofgripsfwithfinitially,fsoft
hefmorefconcretefexamplesfthatfcanfbefgivenfatfthefstart,fthefbetter.fConcludingftheffirstfsessionfb
yfconnectingf‘strategy’ftoftopicalfdebatefaboutfshareholderfcapitalismfandfcorporatefsocialfrespo
nsibilityfalertsfstudentsftofthefcurrencyfandfimportancefoffthefsubjectfmatterftofwhichftheyfwillfbefin
troducedfinfsubsequentfsessions.fItfalsofcreatesfthefopportunityfforfthefinstructorftofprovidefafroa
dfmapfforfsubsequentfclassesfandftofexplainfhowfthemesfintroducedfinfthisffirstfsessionfarefsubse
quentlyfpickedfupfandfdevelopedfinfmorefdetail.fAtfthefendfoffthefclassfthefinstructorfmightfaskfstu
dentsftofreflectfonftheirfownfgoalsfandfstrategiesfforfsuccess,fparticularlyfgivenfthefratherfturbulen
tfeconomicfconditionsfmostfeconomiesfhaveffacedfinfrecentfyears.f
f
f

TUTORIAL/STUDENT-LED ACTIVITY f f
f

TeachingfNotesf
f

Atfthefstartfoffthefcoursefitfisfgoodfforfstudentsftofgetftofknowfeachfotherfbyfworkingfinfsmallfgroups.fT
hefinstructorfcanfeitherfassignfindividualsftofgroupsforfallowfthemftofself-
select.fStudentsfdiscussfthefquestionsfwithinftheirfworkfgroupsfandfthenfengagefinfafgeneralfclassfdi
scussion,fwithfgroupsftakingfitfinfturnsftofleadfthefinitialfdiscussion.f
f

TheffollowingfarefafselectionfoffgroupfactivitiesfandfquestionsfthatfcanfbefdiscussedfusingfChapterf1f
PowerfPointfslidesfasfafbasis:f




Copyrightf©f2015fJohnfWileyf&fSonsfCanada,fLtd.fUnauthorizedfcopying,fdistribution,forftransmissionfoffthisfpagefisfprohibitedf

, 1f-f6f Instructor’sfManualfforfFoundationsfoffStrategy,fCanadianfEditionf


PPTfSlidef5f
“WefmustflearnfhowftofbefthefCEOfoffourfownfcareers.”if
•f Successfhasfgoneftofthosefwhofmanagedftheirfcareersfmostfeffectively—
typicallyfbyfcombiningftheffourfstrategicffactors:f
1. goalsfthatfarefsimple,fconsistent,fandflongfterm;f
2. afprofoundfunderstandingfoffthefcompetitivefenvironment;f3.fo
bjectivefappraisalfoffresources;fandf
4.feffectivefimplementation.f
f

Activityf
Infgroupsfoffaboutf4fstudents,fhavefthemfdiscussfwhetherforfnotftheyfthinkfitfisfimportantfforfthemft
ofplanfforftheirffuture,forfsimplyfallowfrandomnessftofchartftheirflife.f
f

Havefstudentsfdiscussfhowftheffourfstrategicffactorsfwillfhelpfthemfplanfforftheirffuture.f
f

Afquestionfyoufmightfaskfisfwhatfconstitutesfsuccess?fIsfsuccessfaboutfprofits,fmarketfshare,fsur
vival,fpersonalffulfilment,forfotherffactors?f
f
f

PPTfSlidef7f
Strategicfdecisionsfsharefthreefcommonfcharacteristics:f
1. Theyfarefimportant.f
2. Theyfinvolvefafsignificantfcommitmentfoffresources.f
3. Theyfarefnotfeasilyfreversible.f
f

Activityf
Havefthefstudentsfapplyfthesefconceptsftoftheirfdecisionftofpursuefafsecondaryfeducation:f
• Theyfarefimportantf–ftheftimefcommitmentfoverfafperiodfoffyears;f
• Theyfinvolvefafsignificantfcommitmentfoffresourcesf–
fthef directfcostf andfthef opportunityf costftof attendfschool;f

• Theyfarefnotfeasilyfreversiblef–fthefconsequencesfoffdroppingfoutfoffschool.f
f
f

PPTfSlidef13f
Howfdofwefidentifyfaffirm’sfstrategy?–fafhierarchyfoffstrategyfstatements.f
• Thefmissionfstatementfisfthefbasicfstatementfofforganizationalfpurpose;fitfaddressesf
“Whyfwefexist.”f
• Afstatementfoffprinciplesforfvaluesfoutlinesf“Whatfwefbelievefinfandfhowfwefwillfbehave.”f
• Thefvisionfstatementfprojectsf“Whatfwefwantftofbe.”f
• Thefstrategyfstatementfarticulatesf“Whatfourfcompetitivefgamefplanfwillfbe.”f
f

Activityf
Aloneforfinfafgroup,fhavefthefstudentsfapplyftheseffourfstrategyfstatementsftoftheirfpersonalfgoal
sf–facademicforflaterfinflife.f
f
f

PPTfSlidef16f
Whatfrolesfdoesfstrategyfperform?f
Thisfslidefisfusefulftofconsolidatefthefconceptfthatfstrategyfisfequallyfusefulftofindividualsfandftofc
orporations,fprovidingfafframeworkftofevaluatefthefcurrentfsituationfasfwellfasfguidefdecisionsfrel
atingftoftheffuture.f
f
f

PPTfSlidef18f
Strategy:finfwhosefinterest?f
Shareholdersfversusfstakeholders?f
f

Activityf


Copyrightf©f2015fJohnfWileyf&fSonsfCanada,fLtd.fUnauthorizedfcopying,fdistribution,forftransmissionfoffthisfpagefisfprohibitedf

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Publisher: december 2012 ISBN: 9781119941897 Edition: 1

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