MRT Exam UPDATED ACTUAL Questions
and CORRECT Answers
Promotion - CORRECT ANSWER - Communicating info b/w seller and potential buyer or
others in the channel to influence attitudes and behavior
Personal Selling - CORRECT ANSWER - Direct spoken communication between sellers
and potential
customers, usually in person but sometimes over the telephone or even via a videoconference
over the Internet
Mass Selling - CORRECT ANSWER - Communicating with large numbers of potential
customers at the same time
Advertising - CORRECT ANSWER - Any paid form of non-personal presentation of
ideas, goods, or services by an identified sponsor
Sale Promotion - CORRECT ANSWER - Those promotion activities—other than
advertising, publicity, and personal selling—that stimulate interest, trial, or purchase by final
customers or others in the channel
Publicity - CORRECT ANSWER - Any unpaid form of non-personal presentation of
ideas, goods, or services
Sales Manager - CORRECT ANSWER - Managers concerned with managing personal
selling
Advertising Manager - CORRECT ANSWER - Managers of their company's mass-selling
effort in television, newspapers, magazines, and other media
, Sales Promotional Manager - CORRECT ANSWER - Managers of their company's sales
promotion effort
Public Relations - CORRECT ANSWER - Communication with non-customers—
including labor, public interest groups, stockholders, and the government
Integrated Marketing Communications - CORRECT ANSWER - The intentional
coordination of every communication from a firm to a target customer to convey a consistent and
complete message
Communication Process - CORRECT ANSWER - A source trying to reach a receiver with
a message
Source - CORRECT ANSWER - The sender of the message
Receiver - CORRECT ANSWER - The target of a message in the communication process,
usually a potential customer
Noise - CORRECT ANSWER - Any distraction that reduces the effectiveness of the
communication process
Encoding - CORRECT ANSWER - The source in the communication process deciding
what it wants to say and translating it into words or symbols that will have the same meaning to
the receiver
Decoding - CORRECT ANSWER - The receiver in the communication process translating
the message
Message Channel - CORRECT ANSWER - The carrier of the message
and CORRECT Answers
Promotion - CORRECT ANSWER - Communicating info b/w seller and potential buyer or
others in the channel to influence attitudes and behavior
Personal Selling - CORRECT ANSWER - Direct spoken communication between sellers
and potential
customers, usually in person but sometimes over the telephone or even via a videoconference
over the Internet
Mass Selling - CORRECT ANSWER - Communicating with large numbers of potential
customers at the same time
Advertising - CORRECT ANSWER - Any paid form of non-personal presentation of
ideas, goods, or services by an identified sponsor
Sale Promotion - CORRECT ANSWER - Those promotion activities—other than
advertising, publicity, and personal selling—that stimulate interest, trial, or purchase by final
customers or others in the channel
Publicity - CORRECT ANSWER - Any unpaid form of non-personal presentation of
ideas, goods, or services
Sales Manager - CORRECT ANSWER - Managers concerned with managing personal
selling
Advertising Manager - CORRECT ANSWER - Managers of their company's mass-selling
effort in television, newspapers, magazines, and other media
, Sales Promotional Manager - CORRECT ANSWER - Managers of their company's sales
promotion effort
Public Relations - CORRECT ANSWER - Communication with non-customers—
including labor, public interest groups, stockholders, and the government
Integrated Marketing Communications - CORRECT ANSWER - The intentional
coordination of every communication from a firm to a target customer to convey a consistent and
complete message
Communication Process - CORRECT ANSWER - A source trying to reach a receiver with
a message
Source - CORRECT ANSWER - The sender of the message
Receiver - CORRECT ANSWER - The target of a message in the communication process,
usually a potential customer
Noise - CORRECT ANSWER - Any distraction that reduces the effectiveness of the
communication process
Encoding - CORRECT ANSWER - The source in the communication process deciding
what it wants to say and translating it into words or symbols that will have the same meaning to
the receiver
Decoding - CORRECT ANSWER - The receiver in the communication process translating
the message
Message Channel - CORRECT ANSWER - The carrier of the message
