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Oefenvragen Basisboek customer journey, van Slooten 2e editie 2022 - belangrijkste tentamenvragen / 9789001078409 /

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Basisboek customer journey
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Dit is een lijst met de belangrijkste kernvragen uit alle hoofdstukken. gemaakt door onze studiegroep (NCOI Marketing) 2024. Veel vragen kwam ook op het tentamen zelf. Gemakkelijk te lezen en begrijpen met zelfde volgorde als boek.

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, Wat is een Customer Journey?
1. Wat is de kern van een customer journey?
A) Het inzichtelijk maken van bedrijfsprocessen
B) Het analyseren van hoe een klant een product gebruikt
C) Het in kaart brengen van de klantreis en beleving
D) Het verbeteren van interne communicatie

2. Wat is een belangrijk doel van een customer journey?
A) Kostenbesparing binnen de organisatie
B) Klanttevredenheid en loyaliteit verhogen
C) Het verkorten van de levertijden
D) Het verbeteren van sales-trainingen

3. Welke fase komt niet voor in een typische customer journey?
A) Oriëntatie
B) Aankoop
C) Nazorg
D) Managementbeslissing
Connected book
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Stephan van Slooten, Berry Veldhoen Basisboek customer journey
Publisher: Unknown ISBN: 9789001078409 Edition: Unknown

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  • basisboek customer journey
  • tentamen basisboek customer journey
  • oefenvragen basisboek customer journey

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