ALL RIGHTS RESERVED.
Auto Salesperson License (Wisconsin Only)
Exam Questions And Answers Updated
2024/2025
Who needs a motor vehicle salesperson license? - answer✔anyone who wants to sell/lease
vehicles in Wisconsin
what are the requirements for a salesperson license? - answer✔- 18 + years old
- agree to follow the "good faith" salesperson standards
- familiar to sales contract laws
how do you renew your license? - answer✔Your employer renews the license and pays the fee.
There is no written text for renewals
how do you get a duplicate salesperson license? - answer✔Employer completes the application
for your lost/destroyed licenses
what happens when you change dealerships? - answer✔during your licensed period you give
your license o the former employer and complete a new application at the new place of
employment
What do you do when you terminate emplyment? - answer✔when you terminate employment
you give your license to your employer before leaving
what is a lapsed license? - answer✔when your WI license expired more than 5 years ago. you
will need to retake the written test. fee and application is the same as first time applicants
what happens if there's a criminal conviction? - answer✔under most circumstances you may be
licensed even if you are convicted of a crime. the dealer/agent will investigate before approving
or denying your license.
What do you do if you were Denied? - answer✔if your application on a motor vehicle
salesperson license is declined you may appeal to the division of hearing and appeals. if your
1|Page
, ©THESTAR EXAM SOLUTIONS 2024/2025
ALL RIGHTS RESERVED.
application is denied you'll receive a denial letter which contains reasons why and instructions
on how to get an appeal
What is a Dealership group? - answer✔A dealership group is 2 or more dealerships with the
same majority owner.
What arent you allowed to do when Advertising? - answer✔Using False, deceptive or
misleading advertising or representations to induce the purchaser of a motor vehicle is an
unfair proactive and is prohibited
what must you advertise for vehicle prices? - answer✔Ad price must include all charges except
the sales, title and registration fee. post advertised prices on the vehicle. Do NOT use phrases
like "write your own deal" or "name your own price" because they mislead customers
What is the new vehicle discount? - answer✔you may only advertise new vehicles using terms
such as "invoice" or "cost" when you disclose what the actual dealer cost is or may be less than
due to factory hold back, rebates, incentives or other discounts
"Free" Merchandise - answer✔Do not use the word "free" in advertising if the customer needs
to purchase something to receive the "free" merchandise
Trade-in Allowance - answer✔You are not allowed to use phrases such as "we will pay you up
to" "appraise your own vehicle" or "as much as" when advertising an allowance for trade in
What do you need on your advertisements? - answer✔When advertising vehicles, include the
dealer name
Availability of vehicles - answer✔If you say a certain type of vehicle is available. be sure to have
enough to meet demand, if they aren't on hand you need to know they'll be delivered within a
reasonable time
Damaged Vehicles - answer✔if 2 or more vehicles are damaged by the same cause include
damage in all ads. tell customers about the damage (such as flood or hail damage)
Model Years - answer✔when advertising include model years, also display "used" "low mileage"
and "one- owner" as it applies
"Clearance" Merchandise - answer✔When advertising don't use "last of the remaining" "close
out" or "clearance" unless the dealership is going out of buisness
Lease vehicles - answer✔Clearly identify if a vehicle is for sale or for lease on all
advertisements.
Manufacturers suggested retail price (MSRP) - answer✔this federally required label must
remain in the window as a new vehicle until it is delivered to its retail purchaser. this label
2|Page