WGU D077 CONCEPTS IN MARKETING ,SALES AND CUSTOMER CONTACT EXAM QUESTIONS WITH CORRECT ANSWERS ALL VERIFIED BY AN EXPERT A+ GRADED (LATEST UPDATE)

TIna worked with a packaging company, Company X, to create a new method for processing mixed paper waste into recyclable products for resale. Another packaging company, Company Y, a competitor of Company X, has also approached and offered to help Ana develop recyclable product for resale. Ana knows that helping Company Y will automatically reveal the newly learned techniques to its competitor, Company X. Which ethical dilemma does this raise for this owner? - ANS Nondisclosure What is the main function of marketing? - ANS Bringing value to customers Which set of connections is created by marketers to generate value? - ANS Between customers and products Business cycle phases - ANS expansion, peak, contraction, and trough The director plans to post the menu for the day by 5:00 each morning. This information will include the nutrition facts associated with breakfast, lunch, and dinner, and describe the standards used in the meal preparation. Which activity is the community center using to create value through its menu marketing? - ANS Creating awareness of fresh meals The community center is the first in the city to offer freshly prepared meals in partnership with the food warehouse. Which stage of the product life cycle do the meals represent to the community? - ANS Introduction The director plans to design and implement a marketing campaign. Which example describes the director's primary goal for the marketing campaign? - ANS Promoting awareness of its food offerings What is one example of an uncontrollable element of the community center's marketing environment? - ANS Citizen participation in meals The director researches the reason for the community's food insecurity and learns that companies closed during the recent recession and left individuals without jobs. This unemployment has created significant food insecurity among those who remain without stable incomes. Which element of the PEST analysis is the community center responding to by creating its meal program? - ANS Economic needs of community citizens Which ethical consideration in marketing is illustrated by the community center's meal program? - ANS Offering food to everyone During a meeting, a marketing department describes the sales goals for the year, the target markets selected, and the actions the department will undertake to reach these goals. Which portion of the marketing planning process was discussed during this meeting? - ANS Marketing strategy