AC - ANS Ad Creative; The Ad Creative is an advertisement that can appear LP - ANS Landing Page; Where you're sent when you click the AC. The first page that appears. Query - ANS A word or phrase searched for User Intent - ANS What the user is actually searching for. Content Page - ANS The webpage that the user is currently visiting Business Page - ANS A page the advertiser specifically wants the audience to visit In-Market - ANS When the user is in the market for a product or service Do all queries have the approximate location provided? - ANS No Exact Intent - ANS An ad might address the user's exact intent Nearby Intent - ANS An ad that offers the user an approximate solution or something that usually goes with the queried item. Only Topical Connection - ANS An ad might offer something that is topically related to the query, but does not address the nearby intent at all Substitutability - ANS An ad might offer the user a product or service that is not exactly what the user queried for. For example, for the user query [lg fridge freezer], an ad of [samsung fridge freezer] might show up. When the ad presents a product or service that has some difference to the queried one, you will have to carefully assess how well the advertised product or service is connected to the user's original query.
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