COD MKT 2235/CH10
Study online at https://quizlet.com/_fbmfic
1. Value of social Social media marketing collects large swath data on con-
media analytics sumer interest behavior and demographics. It is a com-
ponent of owned media. Social media platforms leverage
the internet to create virtual communities. Social media
removes communication barriers to bring like-minded indi-
viduals together and have direct conversations with busi-
nesses.
2. Social media an- Discerning businesses have capitalized on the potential
alytics effective of social media to increase their visibility to more inti-
mately connect them with consumers. Businesses that are
successful leveraging social media analytics gain insights
about consumer wants, needs, interest, and behaviors. It
is a wealth of information.
3. Owned social The analytics provided on the social media accounts you
media analytics own. Example: Face book insights
4. Social media lis- Analytics on the social media ecosystem as a whole de-
tening analytics signed to extract insights about consumers. Example is
a business may monitor all consumer tweets to identify
trending topics or hashtags.
5. Competitive so- Analytics on competitive social media accounts a busi-
cial media analyt- ness does not own. Example: Home Depot may be inter-
ics ested in the social media performance for Lowe's Face-
book page. Since Home Depot does not own the page
they cannot access Facebook insights for Lowe's so other
tools are needed to determine competitive social media
performance.
6. What common How many daily active users does our social media ac-
descriptive ques- count have?
tions does so- What was the total number of social media conversions
cial media analyt- last week?
ics answer?
7. What common di- Why did the number of monthly active users drop last
agnostic ques- week? Why did social media conversions increase?
1/6
, COD MKT 2235/CH10
Study online at https://quizlet.com/_fbmfic
tions does so-
cial media analyt-
ics answer?
8. What common How many monthly active users will we have next
predictive ques- week?How will conversions change over time?
tions does so-
cial media analyt-
ics answer?
9. What com- What social media modification should we make to max-
mon prescriptive imize weekly active users? What social media initiatives
questions does are needed to drive 100% more conversions?
social media ana-
lytics answer?
10. List (6) social me- Facebook insights. X Analytics. Instagram insights.
dia analytic tools. LinkedIn page analytics. Tick Tock Pro analytics. YouTube
analytics.
11. Basic metrics for 1) Users
social media ana- 2) Followers
lytics (4) 3) Impressions
4) Engagements
12. Social me- 1) Demographics. 2) Location. 3) Interest.
dia analyt-
ics/Consumer di-
mension audi-
ence (3)
13. Social media No technology dimension for social media
analytics/technol-
ogy dimension
14. Social me- Each unique individual who accesses a social media ac-
dia analytics/Ba- count is reported as one user. A strategist should leverage
2/6
Study online at https://quizlet.com/_fbmfic
1. Value of social Social media marketing collects large swath data on con-
media analytics sumer interest behavior and demographics. It is a com-
ponent of owned media. Social media platforms leverage
the internet to create virtual communities. Social media
removes communication barriers to bring like-minded indi-
viduals together and have direct conversations with busi-
nesses.
2. Social media an- Discerning businesses have capitalized on the potential
alytics effective of social media to increase their visibility to more inti-
mately connect them with consumers. Businesses that are
successful leveraging social media analytics gain insights
about consumer wants, needs, interest, and behaviors. It
is a wealth of information.
3. Owned social The analytics provided on the social media accounts you
media analytics own. Example: Face book insights
4. Social media lis- Analytics on the social media ecosystem as a whole de-
tening analytics signed to extract insights about consumers. Example is
a business may monitor all consumer tweets to identify
trending topics or hashtags.
5. Competitive so- Analytics on competitive social media accounts a busi-
cial media analyt- ness does not own. Example: Home Depot may be inter-
ics ested in the social media performance for Lowe's Face-
book page. Since Home Depot does not own the page
they cannot access Facebook insights for Lowe's so other
tools are needed to determine competitive social media
performance.
6. What common How many daily active users does our social media ac-
descriptive ques- count have?
tions does so- What was the total number of social media conversions
cial media analyt- last week?
ics answer?
7. What common di- Why did the number of monthly active users drop last
agnostic ques- week? Why did social media conversions increase?
1/6
, COD MKT 2235/CH10
Study online at https://quizlet.com/_fbmfic
tions does so-
cial media analyt-
ics answer?
8. What common How many monthly active users will we have next
predictive ques- week?How will conversions change over time?
tions does so-
cial media analyt-
ics answer?
9. What com- What social media modification should we make to max-
mon prescriptive imize weekly active users? What social media initiatives
questions does are needed to drive 100% more conversions?
social media ana-
lytics answer?
10. List (6) social me- Facebook insights. X Analytics. Instagram insights.
dia analytic tools. LinkedIn page analytics. Tick Tock Pro analytics. YouTube
analytics.
11. Basic metrics for 1) Users
social media ana- 2) Followers
lytics (4) 3) Impressions
4) Engagements
12. Social me- 1) Demographics. 2) Location. 3) Interest.
dia analyt-
ics/Consumer di-
mension audi-
ence (3)
13. Social media No technology dimension for social media
analytics/technol-
ogy dimension
14. Social me- Each unique individual who accesses a social media ac-
dia analytics/Ba- count is reported as one user. A strategist should leverage
2/6
