Digital Marketing Foundations Test
Questions and Answers Latest 2024 -
2025 (Verified Answers)
✅✅
marketing of products or services on the internet, mobile phones, and any other
digital medium - -digital marketing
effectiveness, coverage, measurement, cost, engagement - ✅✅-advantages of
digital marketing over traditional marketing
✅✅
selling primary product at a lower cost but charging more for the items after that -
-razor blade strategy
increased number of participants improve value of product - ✅✅-network effect
goal is to attract visitors to make purchases online, strive for secondary
✅✅
conversion to retain customers, offer premium memberships, email marketing -
-online retailers
✅✅
goal to generate an inquiry from a potential customer, high conversion rates -
-lead generation
✅✅
provides visitors with news and articles, makes money by exposing users to ads,
conversion is hard to define - -online media
✅✅
conversion is making the account, then continuing to stay engaged w/ content -
-social media
✅✅
makes money when a user buys thing through search, secondary conversion is
getting buyers to sign up for email - -search engine
provides platform to exchange between buyers + sellers - ✅✅-marketplace
Questions and Answers Latest 2024 -
2025 (Verified Answers)
✅✅
marketing of products or services on the internet, mobile phones, and any other
digital medium - -digital marketing
effectiveness, coverage, measurement, cost, engagement - ✅✅-advantages of
digital marketing over traditional marketing
✅✅
selling primary product at a lower cost but charging more for the items after that -
-razor blade strategy
increased number of participants improve value of product - ✅✅-network effect
goal is to attract visitors to make purchases online, strive for secondary
✅✅
conversion to retain customers, offer premium memberships, email marketing -
-online retailers
✅✅
goal to generate an inquiry from a potential customer, high conversion rates -
-lead generation
✅✅
provides visitors with news and articles, makes money by exposing users to ads,
conversion is hard to define - -online media
✅✅
conversion is making the account, then continuing to stay engaged w/ content -
-social media
✅✅
makes money when a user buys thing through search, secondary conversion is
getting buyers to sign up for email - -search engine
provides platform to exchange between buyers + sellers - ✅✅-marketplace
