MKT REA CHAP 7 TEST WITH
SOLUTION
A structured questionnaire is given to a sample of a population and is
designed to elicit specific information from respondents when using the
survey method. - ANSWER T
The most common primary data-collection method is the structured direct
survey. - ANSWER T
Use of a formal questionnaire that presents questions in a prearranged order
is called structured data collection. - ANSWER T
Observational interviews are recognized as a classification for the various
methods of collecting survey data. - ANSWER F
Survey questionnaires may be administered in four major modes: (1)
telephone interview, (2) personal interviews, (3) mall interviews, and (4)
electronic interviews (Figure 7.4 in text). - ANSWER F
The method of interview that is one of the most popular for collecting survey
data is mail interviews. - ANSWER F
According to the text, using telephone interviews to collect survey data is the
least popular method of collecting survey data. - ANSWER F
Sample control is the ability of the survey mode to reach the units specified
in the sample effectively and efficiently. - ANSWER T
The percentage of the total attempted interviews that are completed is
, referred to as response rate. - ANSWER T
In-home interviewing permits easy interviewer supervision and control as the
interviewers are traveling door-to-door. - ANSWER F
The ability to collect a large quantity of data is an advantage of using
telephone interviewing to collect research data. - ANSWER F
Disadvantages of using telephone interviewing to collect research data
include no use of physical stimuli and poor response rates. - ANSWER F
The advantages of using in-home interviewing to collect research data
include very good sample control and the ability to collect a large quantity of
data. - ANSWER T
Disadvantages of using in-home interviewing to collect research data include
the potential for interviewer bias and poor sample control. - ANSWER F
The advantages of using mall intercept interviews to collect research data
include good control of the environment and good response rates. -
ANSWER T
Poor response rates and the potential for interviewer bias are disadvantages
of using mall intercept interviews to collect research data. - ANSWER F
Advantages of using computer-assisted personal interviewing to collect
research data include good response rates and low potential for interviewer
bias. - ANSWER T
High social desirability and high cost are disadvantages of using
computer-assisted personal interviewing to collect research data. - ANSWER
T
SOLUTION
A structured questionnaire is given to a sample of a population and is
designed to elicit specific information from respondents when using the
survey method. - ANSWER T
The most common primary data-collection method is the structured direct
survey. - ANSWER T
Use of a formal questionnaire that presents questions in a prearranged order
is called structured data collection. - ANSWER T
Observational interviews are recognized as a classification for the various
methods of collecting survey data. - ANSWER F
Survey questionnaires may be administered in four major modes: (1)
telephone interview, (2) personal interviews, (3) mall interviews, and (4)
electronic interviews (Figure 7.4 in text). - ANSWER F
The method of interview that is one of the most popular for collecting survey
data is mail interviews. - ANSWER F
According to the text, using telephone interviews to collect survey data is the
least popular method of collecting survey data. - ANSWER F
Sample control is the ability of the survey mode to reach the units specified
in the sample effectively and efficiently. - ANSWER T
The percentage of the total attempted interviews that are completed is
, referred to as response rate. - ANSWER T
In-home interviewing permits easy interviewer supervision and control as the
interviewers are traveling door-to-door. - ANSWER F
The ability to collect a large quantity of data is an advantage of using
telephone interviewing to collect research data. - ANSWER F
Disadvantages of using telephone interviewing to collect research data
include no use of physical stimuli and poor response rates. - ANSWER F
The advantages of using in-home interviewing to collect research data
include very good sample control and the ability to collect a large quantity of
data. - ANSWER T
Disadvantages of using in-home interviewing to collect research data include
the potential for interviewer bias and poor sample control. - ANSWER F
The advantages of using mall intercept interviews to collect research data
include good control of the environment and good response rates. -
ANSWER T
Poor response rates and the potential for interviewer bias are disadvantages
of using mall intercept interviews to collect research data. - ANSWER F
Advantages of using computer-assisted personal interviewing to collect
research data include good response rates and low potential for interviewer
bias. - ANSWER T
High social desirability and high cost are disadvantages of using
computer-assisted personal interviewing to collect research data. - ANSWER
T
