MKT REA CHAP 9 Test
With Solution
The assignment of numbers or other symbols to characteristics of objects
according to certain prespecified rules is called measurement. - ANSWER T
The generation of a continuum upon which measured objects are located is
called sampling. - ANSWER F
When we measure the perceptions, attitudes, and preferences of consumers,
we are not measuring the object but some characteristic of it. - ANSWER T
A scale that has description also has order. - ANSWER F
A scale that has distance also has order but the reverse is not true. - ANSWER
T
The origin characteristic means that a scale has an arbitrary zero point -
ANSWER F
A scale whose numbers serve only as labels or tags for identifying and
classifying objects with a strict one-to-one correspondence between the
numbers and the objects is called an ordinal scale. - ANSWER F
Nominal scales are recognized as the most basic or limited. - ANSWER T
Only a limited number of statistics, all of which are based on frequency
counts, are permissible on the numbers in a nominal scale. - ANSWER T
Preference rankings, market position, and social class are examples of
, interval scales. - ANSWER F
According to the text, interval scales are the simplest to use. - ANSWER F
The most complex of the primary scales of measurement is the ratio scale. -
ANSWER T
Nominal scales are used for classification and identification purposes only. -
ANSWER T
Mutually exclusive means that there is no overlap between classes and every
object being measured falls into only one class. - ANSWER T
In marketing research, ordinal scales are used to measure market share. -
ANSWER F
The numbers assigned in a nominal scale do not reflect relative amounts of
the characteristic being measured. - ANSWER T
In marketing research, interval scales are used both to measure attitudes and
opinions, and as index numbers. - ANSWER T
A ranking scale in which numbers are assigned to objects to indicate the
relative extent to which some characteristic is possessed is called a nominal
scale. - ANSWER F
Common examples of ordinal scales include educational levels and social
security numbers. - ANSWER F
With Solution
The assignment of numbers or other symbols to characteristics of objects
according to certain prespecified rules is called measurement. - ANSWER T
The generation of a continuum upon which measured objects are located is
called sampling. - ANSWER F
When we measure the perceptions, attitudes, and preferences of consumers,
we are not measuring the object but some characteristic of it. - ANSWER T
A scale that has description also has order. - ANSWER F
A scale that has distance also has order but the reverse is not true. - ANSWER
T
The origin characteristic means that a scale has an arbitrary zero point -
ANSWER F
A scale whose numbers serve only as labels or tags for identifying and
classifying objects with a strict one-to-one correspondence between the
numbers and the objects is called an ordinal scale. - ANSWER F
Nominal scales are recognized as the most basic or limited. - ANSWER T
Only a limited number of statistics, all of which are based on frequency
counts, are permissible on the numbers in a nominal scale. - ANSWER T
Preference rankings, market position, and social class are examples of
, interval scales. - ANSWER F
According to the text, interval scales are the simplest to use. - ANSWER F
The most complex of the primary scales of measurement is the ratio scale. -
ANSWER T
Nominal scales are used for classification and identification purposes only. -
ANSWER T
Mutually exclusive means that there is no overlap between classes and every
object being measured falls into only one class. - ANSWER T
In marketing research, ordinal scales are used to measure market share. -
ANSWER F
The numbers assigned in a nominal scale do not reflect relative amounts of
the characteristic being measured. - ANSWER T
In marketing research, interval scales are used both to measure attitudes and
opinions, and as index numbers. - ANSWER T
A ranking scale in which numbers are assigned to objects to indicate the
relative extent to which some characteristic is possessed is called a nominal
scale. - ANSWER F
Common examples of ordinal scales include educational levels and social
security numbers. - ANSWER F
