BUS203
BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam 2024
Terri is a marketer who reviews leads to identify where resources should be
allocated. Which of the following is she engaging in?
a.Lead scoring
b.Lead analysis
c.Lead exploration
d.Lead resourcer - (answers)a.Lead scoring
To understand if a product offering is financially feasible, companies often
consider which of the following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income and demographics (x)
d.Customers' potential interest in the product - (answers)b.Customers' personal
value equation
,BUS203
Pricing is the most important decision made by business. Of the following, which
three perspectives are considered when pricing?
a.Sales, customer, economic (x)
b.Sales, employee, executive
c.Customer, economic, societal
d.Customer, societal, sales (x) - (answers)c.
Customer, economic, societal
What kind of business approach recognizes that consumers want value in both their
products and services?
a.Market-oriented (x)
b.Product-oriented (x)
c.Customer-oriented
d.Service-oriented - (answers)c.Customer-oriented
,BUS203
Which of the following is designed to deliver one consistent promotional message
to a potential buyer?
a.Integrated marketing communication (x)
b.Advertising
c.Personal Selling (x)
d.Public Relation - (answers)
What do companies use public relations to do?
a.Build brand awareness through free advertising
b.Create a favorable image for a brand
c.Ensure a controlled audience response
d.Attract investors and maintain a relationship with shareholders -
(answers)b.Create a favorable image for a brand
, BUS203
Which of the following describes the process of designing and manufacturing a
product, and then bringing it to the market?
a.Strategy
b.Exchange
c.Value chain
d.Commercialization - (answers)c.Value chain
Which of the following describes the proper order of the elements of marketing
plan development?
a.Research customer needs, create the right offerings, communicate value
b.Communicate value, create the right offerings, launch promotional plan
c.Research customer needs, develop corporate strategy, develop Mission Statement
d.Develop corporate strategy, develop Mission Statement, research customer needs
- (answers)a.Research customer needs, create the right offerings, communicate
value
BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam 2024
Terri is a marketer who reviews leads to identify where resources should be
allocated. Which of the following is she engaging in?
a.Lead scoring
b.Lead analysis
c.Lead exploration
d.Lead resourcer - (answers)a.Lead scoring
To understand if a product offering is financially feasible, companies often
consider which of the following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income and demographics (x)
d.Customers' potential interest in the product - (answers)b.Customers' personal
value equation
,BUS203
Pricing is the most important decision made by business. Of the following, which
three perspectives are considered when pricing?
a.Sales, customer, economic (x)
b.Sales, employee, executive
c.Customer, economic, societal
d.Customer, societal, sales (x) - (answers)c.
Customer, economic, societal
What kind of business approach recognizes that consumers want value in both their
products and services?
a.Market-oriented (x)
b.Product-oriented (x)
c.Customer-oriented
d.Service-oriented - (answers)c.Customer-oriented
,BUS203
Which of the following is designed to deliver one consistent promotional message
to a potential buyer?
a.Integrated marketing communication (x)
b.Advertising
c.Personal Selling (x)
d.Public Relation - (answers)
What do companies use public relations to do?
a.Build brand awareness through free advertising
b.Create a favorable image for a brand
c.Ensure a controlled audience response
d.Attract investors and maintain a relationship with shareholders -
(answers)b.Create a favorable image for a brand
, BUS203
Which of the following describes the process of designing and manufacturing a
product, and then bringing it to the market?
a.Strategy
b.Exchange
c.Value chain
d.Commercialization - (answers)c.Value chain
Which of the following describes the proper order of the elements of marketing
plan development?
a.Research customer needs, create the right offerings, communicate value
b.Communicate value, create the right offerings, launch promotional plan
c.Research customer needs, develop corporate strategy, develop Mission Statement
d.Develop corporate strategy, develop Mission Statement, research customer needs
- (answers)a.Research customer needs, create the right offerings, communicate
value
