Business Research Methods Quiz Questions
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Direct observation of phenomena, empirically testable hypotheses, and the ability to rule out
rival hypotheses are all essential tenets of the ________.
✓ Scientific Method
________ is a form of argument that purports to be conclusive; the conclusion must necessarily
follow from the reasons given.
✓ Deduction
A ________ is an image or abstract idea specifically invented for a given research and/or
theory-building project.
✓ Construct
A(n) ________ describes the interrelationships between concepts and constructs.
✓ Conceptual Scheme
A(n) ________ defines a variable in terms of specific measurement and testing criteria.
✓ Operational Definition
Which of the following cannot be thought of as variables?
- Acts
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- People
- All of these
- Events
- Characteristics
✓ People
A variable that is assumed or excluded from a research study is a(n) ________ variable.
✓ Extraneous
Potato chip sales vary directly with the level of television viewing. This is an example of a
________.
✓ Correlational Hypothesis
Which of the following is not a condition of sound reasoning?
- All of these are sound
- Identifying correct premises
- making claims based on adequate evidence
- testing connections between facts and assumptions
- defining the management dilemma
✓ -All of these are sound
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A conceptual scheme
- provides a spatial relationship of all concepts/constructs of interest to a research question
- does none of these
- identifies key concepts/constructs of interest to a research question
- identifies all concepts/constructs of interest to a research question
- identifies the hypothesized relationships of all concepts/constructs of interest to a research
question
✓ - identifies the hypothesized relationships of all concepts/constructs of interest to a
research question
Apple plans to survey every customer who has purchased an Apple computer in the last 5
years. Apple plans to use a ________.
✓ census
Exploration
✓ is used to refine research questions
Data collected from an article in a business magazine would be
✓ secondary data
Data collected by observation of which aisle a store visitor takes when entering would be
✓ primary data
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