UCSB comm 89 final exam W23- Questions
and Answers
dissonant beliefs/actions Correct Ans-beliefs/actions that are inconsistent with each other
cognitive dissonance Correct Ans-the psychological discomfort that comes when one holds
two relevant attitudes that are inconsistent (dissonant) with each other
degree of dissonance/discomfort is based on Correct Ans-number of consistent
beliefs/actions and their importance
dissonance can be eliminated by Correct Ans-changing behavior and changing conditions
(belief or action perception)
how to change conditions (CDT) Correct Ans-removing dissonant cognitions, adding new
consonant conditions, reducing the importance of dissonant conditions, increasing importance
of consonant conditions
removing dissonant cognition example Correct Ans-saying smoking does not have a harmful
effect on health
adding consonant conditions example Correct Ans-look for positive effects of smoking like
reducing stress and weight loss
,reducing the importance of dissonant cognition example Correct Ans-more people die from
car accidents than smoking so smoking is fine
increasing the importance of consonant conditions example Correct Ans-enjoyment from
smoking is an important part of life
free choice paradigm Correct Ans-make a difficult choice between two similarly appealing
options or an easy choice between two options where one is much better (we convince
ourselves we made the right choice)
effort justification paradigm Correct Ans-idea that more you have to work hard to join a
group, it must be because the group is prestigious and important
induced-compilance paradigm Correct Ans-dissonance is less if you have a justification on
why or why not you did not engage in a dissonant action
uses & gratifications theory Correct Ans-the more you watch the media, the more you will
reflect the behavior in the media
hypodermic needle model Correct Ans-claims media messages have a profound, direct, and
uniform impact on the public
, needs gratified by the media Correct Ans-cognitive (knowledge), affective (emotions),
personal integrative (credibility and status), social integrative (enhance connections), tension
release (escape/diversion)
harms of social media Correct Ans-displacement of in person interaction, interference with
sleep, negative body image, negative social comparison, self-harm information
agenda setting theory Correct Ans-theory that the mass media can set the public agenda by
selecting certain news stories and excluding others, thus influencing what audiences think
about
impacts of agenda setting Correct Ans-shapes what we think about, framing (only shows us
some things), and shapes the way we think issues are interrelated
factors of agenda setting Correct Ans-violence/conflict, proximity to where one lives,
timeliness
framing Correct Ans-calls attention to some aspects of reality while obscuring other
elements
social construction of knowledge theory Correct Ans-"best ideas rise to the top"- the reality
of privilege
and Answers
dissonant beliefs/actions Correct Ans-beliefs/actions that are inconsistent with each other
cognitive dissonance Correct Ans-the psychological discomfort that comes when one holds
two relevant attitudes that are inconsistent (dissonant) with each other
degree of dissonance/discomfort is based on Correct Ans-number of consistent
beliefs/actions and their importance
dissonance can be eliminated by Correct Ans-changing behavior and changing conditions
(belief or action perception)
how to change conditions (CDT) Correct Ans-removing dissonant cognitions, adding new
consonant conditions, reducing the importance of dissonant conditions, increasing importance
of consonant conditions
removing dissonant cognition example Correct Ans-saying smoking does not have a harmful
effect on health
adding consonant conditions example Correct Ans-look for positive effects of smoking like
reducing stress and weight loss
,reducing the importance of dissonant cognition example Correct Ans-more people die from
car accidents than smoking so smoking is fine
increasing the importance of consonant conditions example Correct Ans-enjoyment from
smoking is an important part of life
free choice paradigm Correct Ans-make a difficult choice between two similarly appealing
options or an easy choice between two options where one is much better (we convince
ourselves we made the right choice)
effort justification paradigm Correct Ans-idea that more you have to work hard to join a
group, it must be because the group is prestigious and important
induced-compilance paradigm Correct Ans-dissonance is less if you have a justification on
why or why not you did not engage in a dissonant action
uses & gratifications theory Correct Ans-the more you watch the media, the more you will
reflect the behavior in the media
hypodermic needle model Correct Ans-claims media messages have a profound, direct, and
uniform impact on the public
, needs gratified by the media Correct Ans-cognitive (knowledge), affective (emotions),
personal integrative (credibility and status), social integrative (enhance connections), tension
release (escape/diversion)
harms of social media Correct Ans-displacement of in person interaction, interference with
sleep, negative body image, negative social comparison, self-harm information
agenda setting theory Correct Ans-theory that the mass media can set the public agenda by
selecting certain news stories and excluding others, thus influencing what audiences think
about
impacts of agenda setting Correct Ans-shapes what we think about, framing (only shows us
some things), and shapes the way we think issues are interrelated
factors of agenda setting Correct Ans-violence/conflict, proximity to where one lives,
timeliness
framing Correct Ans-calls attention to some aspects of reality while obscuring other
elements
social construction of knowledge theory Correct Ans-"best ideas rise to the top"- the reality
of privilege
