©JUSTTRACY EXAM SOLUTIONS
11/11/2024 1:45PM
2.3 AMA PCM Marketing Analysis Exam
Questions And Answers
Baby Boomers - answers✔✔The 78 million people born during the baby boom, following
World War II 46-64
Barrier to Entry - answers✔✔Anything that keeps new firms from entering an industry in
which firms are earning economic profits
Better Business Bureau (BBB) - answers✔✔Association of business firms that promotes
ethical conduct by all business firms in a community.
Blended Family - answers✔✔Family consisting of a biological parent, a stepparent, and
children
Brand Competitors - answers✔✔firms that market products with similar features and benefits
to the same customers at similar prices
Business Cycle - answers✔✔Recurring fluctuations in economic activity consisting of
recession and recovery and growth and decline
Business Portfolio Analysis - answers✔✔A technique that managers use to quantify
performance measures and growth targets to analyze its clients' strategic business units
(SBUs) as though they were a collection of separate investments.
Buying Power - answers✔✔The quantity of goods and services a person can buy with a given
amount of money, undermined by inflation
Competition - answers✔✔Contest between one or more organizations for shared resources
and market share
, ©JUSTTRACY EXAM SOLUTIONS
11/11/2024 1:45PM
Consumerism - answers✔✔An organized movement of citizens and government agencies to
improve the rights and power of buyers in relation to sellers.
Demographics - answers✔✔Statistical study of human populations with respect to
characteristics such as age, sex, income, location, education, and religion.
Depression - answers✔✔A long-term economic state characterized by unemployment and
low prices and low levels of trade and investment
Discretionary Income - answers✔✔Disposable income available for spending and saving
after an individual has purchased the basic necessities of food, clothing, and shelter.
Disposable Income - answers✔✔Income remaining after deduction of taxes and other
mandatory charges, available to be spent or saved as one wishes.
Diversification Analysis - answers✔✔a technique that helps a firm search for growth
opportunities from among current and new markets as well as current and new products
Diversification Strategy - answers✔✔A growth strategy whereby a firm introduces a new
product or service to a market segment that it does not currently serve.
Economy - answers✔✔A financial and social system of how resources flow through society,
from production, to distribution, to consumption.
Electronic Commerce - answers✔✔Any activity that uses some form of electronic
communication in the inventory, exchange, advertisement, distribution, and payment of
goods and services
Environmental Scanning - answers✔✔Process of collecting information about the external
marketing environment to identify and interpret potential trends.
11/11/2024 1:45PM
2.3 AMA PCM Marketing Analysis Exam
Questions And Answers
Baby Boomers - answers✔✔The 78 million people born during the baby boom, following
World War II 46-64
Barrier to Entry - answers✔✔Anything that keeps new firms from entering an industry in
which firms are earning economic profits
Better Business Bureau (BBB) - answers✔✔Association of business firms that promotes
ethical conduct by all business firms in a community.
Blended Family - answers✔✔Family consisting of a biological parent, a stepparent, and
children
Brand Competitors - answers✔✔firms that market products with similar features and benefits
to the same customers at similar prices
Business Cycle - answers✔✔Recurring fluctuations in economic activity consisting of
recession and recovery and growth and decline
Business Portfolio Analysis - answers✔✔A technique that managers use to quantify
performance measures and growth targets to analyze its clients' strategic business units
(SBUs) as though they were a collection of separate investments.
Buying Power - answers✔✔The quantity of goods and services a person can buy with a given
amount of money, undermined by inflation
Competition - answers✔✔Contest between one or more organizations for shared resources
and market share
, ©JUSTTRACY EXAM SOLUTIONS
11/11/2024 1:45PM
Consumerism - answers✔✔An organized movement of citizens and government agencies to
improve the rights and power of buyers in relation to sellers.
Demographics - answers✔✔Statistical study of human populations with respect to
characteristics such as age, sex, income, location, education, and religion.
Depression - answers✔✔A long-term economic state characterized by unemployment and
low prices and low levels of trade and investment
Discretionary Income - answers✔✔Disposable income available for spending and saving
after an individual has purchased the basic necessities of food, clothing, and shelter.
Disposable Income - answers✔✔Income remaining after deduction of taxes and other
mandatory charges, available to be spent or saved as one wishes.
Diversification Analysis - answers✔✔a technique that helps a firm search for growth
opportunities from among current and new markets as well as current and new products
Diversification Strategy - answers✔✔A growth strategy whereby a firm introduces a new
product or service to a market segment that it does not currently serve.
Economy - answers✔✔A financial and social system of how resources flow through society,
from production, to distribution, to consumption.
Electronic Commerce - answers✔✔Any activity that uses some form of electronic
communication in the inventory, exchange, advertisement, distribution, and payment of
goods and services
Environmental Scanning - answers✔✔Process of collecting information about the external
marketing environment to identify and interpret potential trends.
