11/11/2024 12:45PM
AMA PCM Digital Marketing Practice Exam
Questions And Answers
What are long-tail keywords? - answers✔✔Descriptive keywords used in less-common
variations that help attract targeted customers to your site
SEO (search engine optimization) helps improve website rankings for which type(s) of search
results? - answers✔✔Organic search
What is SEO (search engine optimization)? - answers✔✔Improving your website so it has
better rankings in organic search results
Which of the following is the most effective way to measure SEO (search engine
optimization)
performance? - answers✔✔Using web analytics tools to understand the search keywords that
led visitors to your site
Determining the best time to send customer e-mails is crucial for success. Which one of the
following
options is NOT an appropriate time to send e-mails? - answers✔✔Sending e-mails on
Thursdays or Fridays
Customers' demographic data can help marketers create more customized e-mails. Which of
the
following can help marketers access customers' address, state, and postal code information? -
answers✔✔A. Data-mapping solutions
B. Customer credit card information
C. Customer surveys
To make marketing campaigns more compatible with mobile users, which of the following
mobile