Google Ads Video Certification Exam
Questions and Answers
Why Users choose YouTube? - Answers -Since 2005 YouTube has grown at a
phenomenal pace.
Today YouTube has over two billion monthly logged-in users. People are watching
enough video to keep them engaged all through a flight to the sun, and back — 3,000
times!
Three reasons why users choose YouTube? - Answers -1. Rich and diverse Content
2. Opportunity to engage with Creators
3. Connect with a community
Various platforms to increase usership: - Answers -1. Live streaming: 360, 4K, Mobile,
etc.
2. VR180
3. YouTube TV (US only)
4. Premieres
5. YouTube on TV Screens
6. Stories
7. YouTube Go
What is YouTube Go? - Answers -YouTube Go lets users know when they are
connected to Wi-Fi, so they can download videos for offline use. The app also shows
them how much data they've spent streaming or saving videos.
Four reasons why creators choose YouTube? - Answers -1. Freedom: of Expression,
Opportunity, Information, to Belong
2. Reach: 2 Billion per month
3. Infrastructure: YouTube Stories, Premieres, New Communities Tab
4. Income: People get paid to share ads alongside their content
Brands can leverage the power of creators in two ways: - Answers -by running ads in
Google Preferred (which is the top 5% of YouTube content sourced from some of our
most popular videos), or by partnering directly with specific YouTube creators via
collaborations and custom integrations.
Three key reasons why advertisers choose YouTube to build their brand. - Answers -1.
Audience Attention & engagement
2. Google's data and tools
3. Proven results
, Hollywood has a new playground on YouTube: - Answers -TV programs with dedicated
YouTube Channels benefit from an average lift of 30% in reach and up to 25% lift in
ratings.
Google helps you find more valuable customers - Answers -With 1 Billion users across
8 properties:
Google Search
Google Maps
YouTube
Google Voice
Gmail
Capture and Convert Attention - Answers -YouTube have the highest viewability and
audibility on the web. 95% viewability 95% Audibility
YouTube's ability to drive growth for your business and provide the flexibility to measure
what matters to you most. - Answers -1. Brand results
We've upgraded our measurement solutions, like Brand Lift, tobe smarter and faster
than ever before. That helps you compare results against brand metrics like awareness
and ad recall.
2. Online results
We've made our analytics tools, like Google Ads, Google Marketing Platform, and
Google and YouTube Analytics, even more sophisticated, to provide you with a
comprehensive data-driven picture across online channels.
3. Offline results
We've provided brands with the ability to plug in third-party offline sales solutions to
verify YouTube's impact on your sales goals. And we'll continue to expand our suite of
sales-measurement solutions.
Google data and tools can deliver the right mix of ad formats, inventory, targeting, and
measurement solutions to achieve business outcomes such awareness, consideration,
and action. - Answers -1. Awareness: Reach consumers to introduce a product or
message and keep your brand top of mind.
2. Consideration: Invite your customers to engage with your messages during high-
intent, opinion-shaping moments.
3. Action: Take meaningful actions you can measure.
Recap: - Answers -Now that you've completed this course, you understand the reasons
users, creators, and advertisers all choose YouTube. Users are looking for diverse
content. Creators need a platform to distribute their content and connect with their
communities. And advertisers want proven results. YouTube can help all of them
achieve their goals.
Media consumption habits continue to evolve - Answers -Viewers are moving to mobile,
with recent figures showing that 60% of watch time happens on mobile devices.
Questions and Answers
Why Users choose YouTube? - Answers -Since 2005 YouTube has grown at a
phenomenal pace.
Today YouTube has over two billion monthly logged-in users. People are watching
enough video to keep them engaged all through a flight to the sun, and back — 3,000
times!
Three reasons why users choose YouTube? - Answers -1. Rich and diverse Content
2. Opportunity to engage with Creators
3. Connect with a community
Various platforms to increase usership: - Answers -1. Live streaming: 360, 4K, Mobile,
etc.
2. VR180
3. YouTube TV (US only)
4. Premieres
5. YouTube on TV Screens
6. Stories
7. YouTube Go
What is YouTube Go? - Answers -YouTube Go lets users know when they are
connected to Wi-Fi, so they can download videos for offline use. The app also shows
them how much data they've spent streaming or saving videos.
Four reasons why creators choose YouTube? - Answers -1. Freedom: of Expression,
Opportunity, Information, to Belong
2. Reach: 2 Billion per month
3. Infrastructure: YouTube Stories, Premieres, New Communities Tab
4. Income: People get paid to share ads alongside their content
Brands can leverage the power of creators in two ways: - Answers -by running ads in
Google Preferred (which is the top 5% of YouTube content sourced from some of our
most popular videos), or by partnering directly with specific YouTube creators via
collaborations and custom integrations.
Three key reasons why advertisers choose YouTube to build their brand. - Answers -1.
Audience Attention & engagement
2. Google's data and tools
3. Proven results
, Hollywood has a new playground on YouTube: - Answers -TV programs with dedicated
YouTube Channels benefit from an average lift of 30% in reach and up to 25% lift in
ratings.
Google helps you find more valuable customers - Answers -With 1 Billion users across
8 properties:
Google Search
Google Maps
YouTube
Google Voice
Gmail
Capture and Convert Attention - Answers -YouTube have the highest viewability and
audibility on the web. 95% viewability 95% Audibility
YouTube's ability to drive growth for your business and provide the flexibility to measure
what matters to you most. - Answers -1. Brand results
We've upgraded our measurement solutions, like Brand Lift, tobe smarter and faster
than ever before. That helps you compare results against brand metrics like awareness
and ad recall.
2. Online results
We've made our analytics tools, like Google Ads, Google Marketing Platform, and
Google and YouTube Analytics, even more sophisticated, to provide you with a
comprehensive data-driven picture across online channels.
3. Offline results
We've provided brands with the ability to plug in third-party offline sales solutions to
verify YouTube's impact on your sales goals. And we'll continue to expand our suite of
sales-measurement solutions.
Google data and tools can deliver the right mix of ad formats, inventory, targeting, and
measurement solutions to achieve business outcomes such awareness, consideration,
and action. - Answers -1. Awareness: Reach consumers to introduce a product or
message and keep your brand top of mind.
2. Consideration: Invite your customers to engage with your messages during high-
intent, opinion-shaping moments.
3. Action: Take meaningful actions you can measure.
Recap: - Answers -Now that you've completed this course, you understand the reasons
users, creators, and advertisers all choose YouTube. Users are looking for diverse
content. Creators need a platform to distribute their content and connect with their
communities. And advertisers want proven results. YouTube can help all of them
achieve their goals.
Media consumption habits continue to evolve - Answers -Viewers are moving to mobile,
with recent figures showing that 60% of watch time happens on mobile devices.
