1|Page | © copyright 2024/2025 | Grade A+
AMA PCM Digital Marketing
Practice Exam Questions and
Answers (100% Pass)
What are long-tail keywords?
✓ Descriptive keywords used in less-common variations that help attract
targeted customers to your site
SEO (search engine optimization) helps improve website rankings for which
type(s) of search results?
✓ Organic search
What is SEO (search engine optimization)?
✓ Improving your website so it has better rankings in organic search
results
Which of the following is the most effective way to measure SEO (search
engine optimization)
performance?
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Using web analytics tools to understand the search keywords that led
visitors to your site
Determining the best time to send customer e-mails is crucial for success.
Which one of the following
options is NOT an appropriate time to send e-mails?
✓ Sending e-mails on Thursdays or Fridays
Customers' demographic data can help marketers create more customized
e-mails. Which of the
following can help marketers access customers' address, state, and postal
code information?
✓ A. Data-mapping solutions
✓ B. Customer credit card information
✓ C. Customer surveys
To make marketing campaigns more compatible with mobile users, which of
the following mobile
browsing considerations should marketers take into account?
✓ Including "tap here" or "swipe here" to take action
Master01 | October, 2024/2025 | Latest update
AMA PCM Digital Marketing
Practice Exam Questions and
Answers (100% Pass)
What are long-tail keywords?
✓ Descriptive keywords used in less-common variations that help attract
targeted customers to your site
SEO (search engine optimization) helps improve website rankings for which
type(s) of search results?
✓ Organic search
What is SEO (search engine optimization)?
✓ Improving your website so it has better rankings in organic search
results
Which of the following is the most effective way to measure SEO (search
engine optimization)
performance?
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Using web analytics tools to understand the search keywords that led
visitors to your site
Determining the best time to send customer e-mails is crucial for success.
Which one of the following
options is NOT an appropriate time to send e-mails?
✓ Sending e-mails on Thursdays or Fridays
Customers' demographic data can help marketers create more customized
e-mails. Which of the
following can help marketers access customers' address, state, and postal
code information?
✓ A. Data-mapping solutions
✓ B. Customer credit card information
✓ C. Customer surveys
To make marketing campaigns more compatible with mobile users, which of
the following mobile
browsing considerations should marketers take into account?
✓ Including "tap here" or "swipe here" to take action
Master01 | October, 2024/2025 | Latest update
