1|Page | © copyright 2024/2025 | Grade A+
AMA PCM Content Marketing Exam
Practice Questions and Answers
(100% Pass)
Contractors, agency writing services, and freelancers are examples of
________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
✓ A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information
processing to the right context
E. None of the above
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are
types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
✓ C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller
content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
✓ B. A definitive guide
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
✓ B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a
consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
✓ C. Web personalization
Understanding how people consume content, leveraging buyer personas,
and journey mapping, all facilitate a strong ___________ strategy.
A. CLV
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
✓ B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
✓ D. Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them to
vote on a post.
A. True
B. False
✓ A. True
Master01 | October, 2024/2025 | Latest update
AMA PCM Content Marketing Exam
Practice Questions and Answers
(100% Pass)
Contractors, agency writing services, and freelancers are examples of
________.
A. External team
B. Internal team
C. Thought leadership creators
D. CMI recommended resources
E. Agency services
✓ A. External team
Matching content with the stage of a prospect in the sales funnel __________.
A. Is nice but not necessary
B. Allows for the right message at the right time
C. Is rarely possible because of mass communication strategies
D. Is not necessary because consumers adapt content in their information
processing to the right context
E. None of the above
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ B. Allows for the right message at the right time
Authoritative, professional, conversational, scientific, and humanistic are
types of _______ .
A. Content
B. Content categories
C. Brand voice
D. Classification of ALT tags
E. Outside agency specialists
✓ C. Brand voice
A large piece of content (60 or more pages) that can be broken into smaller
content over time is called _________.
A. A meta-blog
B. A definitive guide
C. An online brochure
D. A landing page
E. A robust wiki
✓ B. A definitive guide
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
Blog content should be __________.
A. Long and very detailed
B. Shorter content that is 300-700 words
C. Typically 1,000 words or more across several pages
D. For bottom of the funnel prospects
E. Edited into three languages at minimum
✓ B. Shorter content that is 300-700 words
____________ is the practice of dynamically changing the content that a
consumer sees based on their past behavior.
A. Predictive modeling
B. Buyer journey mapping
C. Web personalization
D. Lead nurturing
E. None of the above
✓ C. Web personalization
Understanding how people consume content, leveraging buyer personas,
and journey mapping, all facilitate a strong ___________ strategy.
A. CLV
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
B. Personalization
C. Gating
D. Thought leadership
E. Evergreen content
✓ B. Personalization
An editorial calendar is useful for _____________.
A. Increasing sales
B. Enabling others to schedule appointments
C. Generating ad revenue
D. Recording ideas for future posts
E. All of these answers are correct
✓ D. Recording ideas for future posts
True or False: A tactic to inspire action from your readers is to get them to
vote on a post.
A. True
B. False
✓ A. True
Master01 | October, 2024/2025 | Latest update
