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Exam (elaborations)

MAR 3203 EXAM 3 CHAPTER 6, s6, 16

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MAR 3203 EXAM 3 CHAPTER 6, s6, 16...

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MAR 3203 EXAM 3 CHAPTER 6,
s6, 16
Differentiation
Low cost
Response - ANSWER Managing quality creates successful strategies
of...

Sales gains & reduced costs - ANSWER two ways quality improves
profitability

sales gains - ANSWER improved response, flexible pricing, improved
reputation

reduced costs - ANSWER increased productivity, lower warranty, lower
rework & scrap costs

quality - ANSWER the totality of features and characteristics of a
product or service that bears on its ability to satisfy stated or implied
needs

user based quality - ANSWER "in the eye of the beholder"

manufacture based quality - ANSWER "making it right the first time"

product based quality - ANSWER precise and measurable variable

3 other reasons quality is important - ANSWER -company reputation
-product liability
-global implications

Total Quality Management (TQM) - ANSWER quality emphasis that
encompasses the entire organization, from supplier to customer

Continuous improvement - ANSWER PDCA (plan, act, do, check)

, Six Sigma - ANSWER a comprehensive system- a strategy, discipline,
and set of 7 tools, for achieving and sustaining business success

Six Sigma statistical sense - ANSWER describes a process, product, or
service with extremely high capability

Six Sigma program - ANSWER designed to reduce defects to help
lower costs, save time, and improve customer satisfaction

DMAIC (Define, Measure, Analyze, Improve, Control) - ANSWER Six
Sigma improvement model

concepts for effective TQM - ANSWER 1. continuous improvement
2. Six Sigma
3. employee empowerment
4. benchmarking
5. just-in-time (JIT)
6. Taguchi concepts
7. knowledge of TQM tools

tools for generating ideas - ANSWER check sheet, scatter diagram,
cause-and-effect diagram

tools for organizing data - ANSWER pareto chart and flowchart

tools for identifying problems - ANSWER histogram, statistical process
control chart

keys to quality service (TQM) - ANSWER -designing the product
-managing the service process
-matching customer expectations to product
-preparing for the exceptions

statistical process control chart - ANSWER graphic presentations of
data over time that show upper and lower limits for the process we want
to control
new data can quickly be compared with past performance

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