3.1 writing frame:
Name of campaign: Unmasking Corruption
Aims and justifications: I have chosen police corruption to raise awareness, it is known that police corruption goes
under the radar – 115,235 complaints by the public against 76,831 individual police officers.
Objectives: I will create products like mugs and pins that will be sold to create more awareness and a name for my
campaign. I will produce a campaign poster that will be the image of my whole campaign, it will be put in public
places like train station and police station for successful attention.
Target audience: My target audience consists of the public and the police. The public will be targeted to raise
awareness and protect them from police corruption. The police will be targeted by enforcing no corruption and how
to spot it in coworkers.
Methods: I will use social media to promote my campaign, my campaign poster will include hashtags and a QR code
to help my audience identify the campaign, I will ensure that meetings/assemblies between the police officers will
happen about my campaign in every police station across the UK.
Materials: I will need to get mugs and pins to print my logo onto it, I will also need poster paper that is durable to
print my campaign poster onto it.
Finance:
What? How much? Where? How will I fundraise for this?
Posters, 1000 Leafletfrog.co.uk Radio broadcast with a donation text number
A3
Mugs, 50-100 Vistaprint.co.uk
ceramic
mug
200ml
Wear the colour ‘blue’ to work, fundraise through donations.
Pin 250-1000 Quickbadge.co.uk
badges
for
lanyards,
25mm
Timescale:
During the research stage, I will make sure to in depth research about police corruption, I will
focus on the effect police corruption has on the public and how the polices actions can make
Stage 1 – Research the public mistrust them. I will make sure to gather statistics on police corruption to further
(3 weeks) my understanding of police corruption in a real-life context, for example, how many police
officer were caught committing crime. I will also try to use real life cases for police
corruption, Gareth Suffling will be one of my cases.
I will focus all my designs on photoshop to get a professional and serious outcome on my
Stage 2 – Design designs, my logo and poster will be designed and finalised on photoshop. I will use websites
(4 weeks) like dizwa.com to simulate a mock-up of my social media posts before I publish them to the
public, allowing me to visualise my progress in designing.
Stage 3 – Creating During this stage, I will make sure all my materials are cohesive with one another – I will be
materials creating a poster to put in every police station, a pin design which can be put on uniform or
lanyards and mugs with the logo on it to spread awareness. I will raise money for my
(8 weeks) materials by putting my campaign with a donation line on the radio, this is important as my
Name of campaign: Unmasking Corruption
Aims and justifications: I have chosen police corruption to raise awareness, it is known that police corruption goes
under the radar – 115,235 complaints by the public against 76,831 individual police officers.
Objectives: I will create products like mugs and pins that will be sold to create more awareness and a name for my
campaign. I will produce a campaign poster that will be the image of my whole campaign, it will be put in public
places like train station and police station for successful attention.
Target audience: My target audience consists of the public and the police. The public will be targeted to raise
awareness and protect them from police corruption. The police will be targeted by enforcing no corruption and how
to spot it in coworkers.
Methods: I will use social media to promote my campaign, my campaign poster will include hashtags and a QR code
to help my audience identify the campaign, I will ensure that meetings/assemblies between the police officers will
happen about my campaign in every police station across the UK.
Materials: I will need to get mugs and pins to print my logo onto it, I will also need poster paper that is durable to
print my campaign poster onto it.
Finance:
What? How much? Where? How will I fundraise for this?
Posters, 1000 Leafletfrog.co.uk Radio broadcast with a donation text number
A3
Mugs, 50-100 Vistaprint.co.uk
ceramic
mug
200ml
Wear the colour ‘blue’ to work, fundraise through donations.
Pin 250-1000 Quickbadge.co.uk
badges
for
lanyards,
25mm
Timescale:
During the research stage, I will make sure to in depth research about police corruption, I will
focus on the effect police corruption has on the public and how the polices actions can make
Stage 1 – Research the public mistrust them. I will make sure to gather statistics on police corruption to further
(3 weeks) my understanding of police corruption in a real-life context, for example, how many police
officer were caught committing crime. I will also try to use real life cases for police
corruption, Gareth Suffling will be one of my cases.
I will focus all my designs on photoshop to get a professional and serious outcome on my
Stage 2 – Design designs, my logo and poster will be designed and finalised on photoshop. I will use websites
(4 weeks) like dizwa.com to simulate a mock-up of my social media posts before I publish them to the
public, allowing me to visualise my progress in designing.
Stage 3 – Creating During this stage, I will make sure all my materials are cohesive with one another – I will be
materials creating a poster to put in every police station, a pin design which can be put on uniform or
lanyards and mugs with the logo on it to spread awareness. I will raise money for my
(8 weeks) materials by putting my campaign with a donation line on the radio, this is important as my
