COMM 1300 UCONN EXAM 1 2024/2025
Agenda Setting - ANSWER-What to think about
Asynchronous - ANSWER-Time shifting shows, bingeing,
Audience Segmentation - ANSWER-Watching different shows, different genres
Barriers to Entry - ANSWER-Ways to block small companies from competing aswell as
capital costs
BBC and Public Broadcasting - ANSWER-Neither owned by government or private
neworks, serve the public interest
Berne Copyright - ANSWER-international copyright does not exist, Berne convention
protection of literacy and artistic work
Birth of a Nation - ANSWER-90 Minute feature film, 1915
Changes in Radio Functions - ANSWER-More local networks, DJ, audience
segmentation
Communication - ANSWER-Exchange of meaning
Copyright - ANSWER-Illegal use of intellectual property
Copyright act of 1790 and Extended in 1998 - ANSWER-Right to wotk to 14 years,
economic boost in innovation. Extended to life +70 years and 95 years for media
Corporate Underwriting - ANSWER-Public broadcasting using corporate sponsors to
say "brought to you by"
Cost-Per-Thousand - ANSWER-How to evaluate advertisement costs to TV
Customization - ANSWER-User generated content, managed by likes and dislikes
Diffusion of Innovations - ANSWER-How can individuals and society determine media
success
Digital Divide - ANSWER-Gap in usage from rich and poor
Digital Millennium Copyright Act - ANSWER-Reduce or eliminate internet privacy, one
goes down another comes up
, Early Days of American Print Media - ANSWER-Early Magazines, and almanacs, work
about American revolution
Early Printing Inventions - ANSWER-1051 CE Chinese printing blocks, Koreans metal
blocks
Economies of Scale - ANSWER-Average cost of production decreases as output
increases
FBI Warning - ANSWER-Copyright or illegal piracy is illegal and can be fined
FCC Chain Broadcasting Ruling - ANSWER-Big networks can't be employers and
agents of artists. Conflict of interest
FCC Must Carry - ANSWER-Local stations must be carried in cable packages
Financial Interest in Syndication - ANSWER-Profit from Reruns
First Amendment - ANSWER-Freedoms of speech, press, assembly, religion
First Run Distribution - ANSWER-Production specifically for movie theaters
First Run Syndication - ANSWER-first run pilots can lead to then offering rental fees to
other networks
Framing - ANSWER-How to think about it
Functions of Media in Society - ANSWER-5 Surveillance (news), Interpretation, Value
Transmission, Socialization, Entertainment
Gatekeeping - ANSWER-Editors, managers, decide what information is allowed to be
published. How story is shaped
Group Sizes - ANSWER-Small less than 12, more than 3
Gutenberg's Press - ANSWER-1455 in Germany mass produce books in the western
world
Hegemony - ANSWER-Consensus on ideas
Horizontal Integration - ANSWER-Owning all other similar companies, Network owning
TV stations
Intellectual Property - ANSWER-Copyright laws to broaden scope of creative work to
legally protect owner
Agenda Setting - ANSWER-What to think about
Asynchronous - ANSWER-Time shifting shows, bingeing,
Audience Segmentation - ANSWER-Watching different shows, different genres
Barriers to Entry - ANSWER-Ways to block small companies from competing aswell as
capital costs
BBC and Public Broadcasting - ANSWER-Neither owned by government or private
neworks, serve the public interest
Berne Copyright - ANSWER-international copyright does not exist, Berne convention
protection of literacy and artistic work
Birth of a Nation - ANSWER-90 Minute feature film, 1915
Changes in Radio Functions - ANSWER-More local networks, DJ, audience
segmentation
Communication - ANSWER-Exchange of meaning
Copyright - ANSWER-Illegal use of intellectual property
Copyright act of 1790 and Extended in 1998 - ANSWER-Right to wotk to 14 years,
economic boost in innovation. Extended to life +70 years and 95 years for media
Corporate Underwriting - ANSWER-Public broadcasting using corporate sponsors to
say "brought to you by"
Cost-Per-Thousand - ANSWER-How to evaluate advertisement costs to TV
Customization - ANSWER-User generated content, managed by likes and dislikes
Diffusion of Innovations - ANSWER-How can individuals and society determine media
success
Digital Divide - ANSWER-Gap in usage from rich and poor
Digital Millennium Copyright Act - ANSWER-Reduce or eliminate internet privacy, one
goes down another comes up
, Early Days of American Print Media - ANSWER-Early Magazines, and almanacs, work
about American revolution
Early Printing Inventions - ANSWER-1051 CE Chinese printing blocks, Koreans metal
blocks
Economies of Scale - ANSWER-Average cost of production decreases as output
increases
FBI Warning - ANSWER-Copyright or illegal piracy is illegal and can be fined
FCC Chain Broadcasting Ruling - ANSWER-Big networks can't be employers and
agents of artists. Conflict of interest
FCC Must Carry - ANSWER-Local stations must be carried in cable packages
Financial Interest in Syndication - ANSWER-Profit from Reruns
First Amendment - ANSWER-Freedoms of speech, press, assembly, religion
First Run Distribution - ANSWER-Production specifically for movie theaters
First Run Syndication - ANSWER-first run pilots can lead to then offering rental fees to
other networks
Framing - ANSWER-How to think about it
Functions of Media in Society - ANSWER-5 Surveillance (news), Interpretation, Value
Transmission, Socialization, Entertainment
Gatekeeping - ANSWER-Editors, managers, decide what information is allowed to be
published. How story is shaped
Group Sizes - ANSWER-Small less than 12, more than 3
Gutenberg's Press - ANSWER-1455 in Germany mass produce books in the western
world
Hegemony - ANSWER-Consensus on ideas
Horizontal Integration - ANSWER-Owning all other similar companies, Network owning
TV stations
Intellectual Property - ANSWER-Copyright laws to broaden scope of creative work to
legally protect owner
