MCOM 1300 Unit 2 test Bill Dean-Answered
"muckraking" - ANSWER-magazine movement, early 1900's wanted reform
"Penny Press" - ANSWER-1930's the price was lowered from 25 to 1
"personal editor" - ANSWER-the reader is brought to read because of the editor
"yellow Journalism" - ANSWER-yellow kid cartoon, fake news, sensationalized stories &
headlines
are newsstand sales important to magazines? - ANSWER-yes- people buy the ones
they will actually read
Are weekly papers conservative or liberal? - ANSWER-conservative
Benjamin Day - ANSWER-1st to initiate prices drop -- NY Sun
Can you be a specialist on a weekly? - ANSWER-No, Small staff - everyone does
everything
Contributions made by Ben Franklin - ANSWER-brought RESPECT to journalism
Define a group - ANSWER-two or more
Describe early newspapers. New England Currant. - ANSWER-political propaganda,
sedition-- criticized government
Describe how magazine publishers operate anyhow they are organized - ANSWER-
small staff, plan well in advance, freelance writers
Describe the content of most magazines - ANSWER-75% non fiction
Describe the magazine field in terms of numbers - ANSWER-28,00-30,000, 600
general, majority specialized
Describe the role of the reporter - ANSWER-routine- same thing everyday
Did Hugh Hefner have considerable financial backing when he started Playboy? -
ANSWER-he had none
do reporters write headlines for their stories? - ANSWER-no, the copy desk does that
during editing
, Do weeklies use a wire service? - ANSWER-No
Does a freelance writer have to major in journalism? - ANSWER-no
Early newspaper editors - ANSWER-they were the printers
Hamilton - ANSWER-led federalists, favored strong central government
Henry Luce and what did he contribute? - ANSWER-started Time, May 1923, 1st news
magazine
Horace Greely - ANSWER-voice of editorial page, very eccentric, controversial ---
Began to give an independent voice to editorial page
How and when did the first press association start? - ANSWER-1848- Mexico/ Texas
conflict
how did technology changes impact small newspapers? - ANSWER-advantage
because they could get the better technology first
How does the public feel about investigative reporting? - ANSWER-It's cynical
how has technology changed the role of a reporter? - ANSWER-didn't change very
much
how many weekly newspapers are given away for free? - ANSWER-1/3
Is a small Daily considered good training for a journalist? - ANSWER-yes- everyday
Is color used more for today in the newspaper than in the past? - ANSWER-Definitely-
yes
Is it better to have one financially strong newspaper in one city than two weaker ones? -
ANSWER-one strong newspaper in one city (has leverage in terms of advertisements)
is there a difference between objectivity and fairness? - ANSWER-Yes- not everybody
can be completely objective but they can be fair
is weekly circulation increasing or decreasing? - ANSWER-increasing
James Gorden Bennett - ANSWER-Founder, editor, publisher of the NY Herald - added
substance and began to gather news
Jason Blair - ANSWER-Fired from NYT because fraud in 50% of stories, they had
plenty of warning but they let it go on for 3 years
"muckraking" - ANSWER-magazine movement, early 1900's wanted reform
"Penny Press" - ANSWER-1930's the price was lowered from 25 to 1
"personal editor" - ANSWER-the reader is brought to read because of the editor
"yellow Journalism" - ANSWER-yellow kid cartoon, fake news, sensationalized stories &
headlines
are newsstand sales important to magazines? - ANSWER-yes- people buy the ones
they will actually read
Are weekly papers conservative or liberal? - ANSWER-conservative
Benjamin Day - ANSWER-1st to initiate prices drop -- NY Sun
Can you be a specialist on a weekly? - ANSWER-No, Small staff - everyone does
everything
Contributions made by Ben Franklin - ANSWER-brought RESPECT to journalism
Define a group - ANSWER-two or more
Describe early newspapers. New England Currant. - ANSWER-political propaganda,
sedition-- criticized government
Describe how magazine publishers operate anyhow they are organized - ANSWER-
small staff, plan well in advance, freelance writers
Describe the content of most magazines - ANSWER-75% non fiction
Describe the magazine field in terms of numbers - ANSWER-28,00-30,000, 600
general, majority specialized
Describe the role of the reporter - ANSWER-routine- same thing everyday
Did Hugh Hefner have considerable financial backing when he started Playboy? -
ANSWER-he had none
do reporters write headlines for their stories? - ANSWER-no, the copy desk does that
during editing
, Do weeklies use a wire service? - ANSWER-No
Does a freelance writer have to major in journalism? - ANSWER-no
Early newspaper editors - ANSWER-they were the printers
Hamilton - ANSWER-led federalists, favored strong central government
Henry Luce and what did he contribute? - ANSWER-started Time, May 1923, 1st news
magazine
Horace Greely - ANSWER-voice of editorial page, very eccentric, controversial ---
Began to give an independent voice to editorial page
How and when did the first press association start? - ANSWER-1848- Mexico/ Texas
conflict
how did technology changes impact small newspapers? - ANSWER-advantage
because they could get the better technology first
How does the public feel about investigative reporting? - ANSWER-It's cynical
how has technology changed the role of a reporter? - ANSWER-didn't change very
much
how many weekly newspapers are given away for free? - ANSWER-1/3
Is a small Daily considered good training for a journalist? - ANSWER-yes- everyday
Is color used more for today in the newspaper than in the past? - ANSWER-Definitely-
yes
Is it better to have one financially strong newspaper in one city than two weaker ones? -
ANSWER-one strong newspaper in one city (has leverage in terms of advertisements)
is there a difference between objectivity and fairness? - ANSWER-Yes- not everybody
can be completely objective but they can be fair
is weekly circulation increasing or decreasing? - ANSWER-increasing
James Gorden Bennett - ANSWER-Founder, editor, publisher of the NY Herald - added
substance and began to gather news
Jason Blair - ANSWER-Fired from NYT because fraud in 50% of stories, they had
plenty of warning but they let it go on for 3 years
